Company: UBM DeusM, New York, NY
Company Description: UBM DeusM is an integrated marketing services company, targeting the fastest growing segment of the online publishing industry: business social media. UBM DeusM employs a structured system of  proven B2B Web publishing best-practices, combined with a breakthrough publishing platform, to enable marketers to quickly and profitably set up specialized communities for their target customers.
Nomination Category: Web Site Awards Categories
Nomination Sub Category: Manufacturing

Nomination Title: UBM’s Design News

When was this site or blog first published? July 2011

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

DesignNews.com is the leading online resource providing news, opinion,  analysis, case studies, and tutorials for engineers and engineering managers  who design consumer and industrial products and systems that range in application from planes, trains, and automobiles to cellular phones, industrial machinery, medical devices, and more. Each month the site averages 915,000 page views and 140,000 unique visitors. In July 2011 Design news underwent a drastic redesign, propelling it to the next level as the premier news resource for design engineers. Key to the redesign was an emphasis on user participation in the community, specifically on the message boards. The redesign had a significant impact on user engagement, with monthly page views more than tripling and message board posts growing from 300 to 4,500 monthly.

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List the appropriate creative and production credits for this website:

Rich Nass – Brand Director, Design News
Alex Wolfe – Brand Director, EE Times
Karen Field – Senior Vice President of Content, UBM DeusM
Stephen Saunders – Managing Director, UBM DeusM
Chris Williams – VP of Technology, UBM DeusM
Ken Surabian – Creative Director, UBM DeusM
Kevin Cramer – Content Ombudsman, UBM DeusM
Amy Averbook – Senior Director of Marketing, UBM DeusM
Julie Muroff – VP of Operations, UBM DeusM