Company: LifeLock, Tempe, AZ
Company Description: LifeLock, Inc. is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft.
Nomination Category: Web Site Awards Categories
Nomination Sub Category: Diversified Services

Nomination Title: www.lifelock.com

When was this site or blog first published?
LifeLock.com's current design was first implemented in January of 2012 though it has gone through various different visual treatments from testing.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

LifeLock.com's objective is to educate consumers on the dangers of identity theft and how LifeLock works to protect them. LifeLock.com features an “Identity Theft 101” section consisting of a multi-tiered educational overview which defines the crime of identity theft, the various ways the crime occurs and the damaging effects it can take on an individual. LifeLock.com allows the consumer to see how their state ranks on a national scale of identity theft complaints. Additionally LifeLock.com provides tips on how consumers can better protect their information and be aware to the growing trends of identity theft. Furthermore LifeLock.com displays to consumers the various ways that LifeLock does more to help protect their identity through its proactive alert protection system and advanced internet monitoring.

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List the appropriate creative and production credits for this website:

Ben Rabicoff, LifeLock Digital Marketing Manager
Chad Drummond, LifeLock Web Developer