AXA Equitable - Service Sales
Company: AXA Equitable
Entry Submitted By: AXA Equitable Production Group
Company Description: In business since 1859, AXA Equitable Life Insurance Company (formerly The Equitable Life Assurance Society of the United States), headquartered in New York, NY, is a leading financial protection company and a premier provider of life insurance, annuities and related financial services. AXA Equitable’s assets under management totaled $546.5 billion as of June 30, 2011.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: Sales: Service Sales
Nomination Title: National Honor Associate Gerald Grant
The date on which this nominated production was first distributed or otherwise made public: Sept 20, 2012
Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):
The communication purpose of the video is to document the many facets of the National Honor Associate’s life to show that success encompasses more than just financial accomplishments. Success can be measured by how we positively affect the lives of others.
The video brings the viewer on a journey into the life of Gerald Grant. As Claudia, from The United Way puts it, “We would be a richer community if every member of our community had just a little bit of Gerald Grant”.
The colors, sounds and locations of Miami, Florida are woven throughout the video helping to fill out the persona of Gerald’s life.
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List the appropriate creative and production credits for this : Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Client: AXA Equitable
Executive Producer: Eve Giannoutsos
Director/Producer: Stan Mendoza
Production Company: AXA Equitable Production Group