Company: SMITH, Seattle, WA
Company Description: Master makers of transactional brand moments for humans living in an all-channel world, SMITH is one of North America’s leading customer engagement agencies. SMITH’s clients include Microsoft, Cisco, Motorola, Nestle, Sam's Club, Xerox and MasterCard. The company is headquartered in Seattle, Washington, and has offices in Atlanta, Portland, Spokane, Toronto and Ottawa. Learn more at www.smith.co.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: Xerox ColorQube 8700/8900 Solid Ink Introductory Video

The date on which this nominated production was first distributed or otherwise made public: April 3, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Based on customer insights, this video was designed to create brand and product awareness for the newest line of Xerox solid ink printers by capturing the feelings of fun and playfulness actual product owners associated with the Xerox devices. The animated video has received over 133,000 views.

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List the appropriate creative and production credits for this : Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: SMITH, Seattle
Client: Xerox
Creative Director: Mason West
Motion Designers & Animators: Danny Rubyono and Chip Webster
Interactive Designer & Animator: Jed Bursiek
Musician: Guy Baker