Company: Group360 Worldwide, St. Louis, MO
Company Description: Group360 Worldwide is a family owned creative organization founded in 1956, headquartered in St. Louis, Missouri employing approximately 300 people in the production of print, business meetings, trade shows and events and video production.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: Retail/Merchandising Marketing Campaign of the Year

Nomination Title: 7UP Latin Grammy Promotion

Tell the story of this nominated marketing campaign for the judges (up to 500 words). Describe the genesis, planning, execution, and results to date of your campaign. If applicable, remember to describe what's unique or innovative about your campaign:

Group360 Worldwide in conjunction with 7UP produced a print campaign and accompanying video production for the the 7UP 2011 Latin Grammy Awards. The campaign was directed at consumers and was implemented by Supermarkets to attract consumers to purchase 7UP and possibly win a trip to the Latin Grammy Awards in Las Vegas. The Supermarkets that participated also became eligible for the trip and could win prizes associated with the campaign. Carlos Santana provided name recognition to the contest. The video produced was shown to Supermarket Managers who attended the trip to Las Vegas. The overall campaign was designed to excite and motivate Supermarkets to get on board and sell 7UP.

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Provide a brief biography of the leader of the team that planned and executed this marketing campaign (up to 100 words):

Group360 in house creative directors and artists produced the print campaign and Bob Brinker Senior Events Manager directed and produced the video.