BDS Connected Solutions, Irvine, California, United States: BDS Connected Solutions' Client Service Department

An essay of up to 650 words

Total 639 words used.

At BDS Connected Solutions, the Client Service Department for Motorola redefined industry standards, transforming retail engagement, training, and customer support to drive unprecedented growth. By equipping Retail Sales Associates (RSAs) with comprehensive training, enhancing consumer interactions, and expanding Motorola’s market presence, the department played a pivotal role in the brand’s success. Through strategic training, impactful events, and an unwavering commitment to excellence, BDS’ Client Service Department fueled Motorola’s continued growth in the mobile industry.  

Empowering Sales Teams Through Unmatched Training: The success of BDS’ Client Service Department was built on a strong foundation of comprehensive training and empowerment for its field team members. In 2024, the department conducted an astounding 881,400 training activities, equipping retail and carrier RSAs with deep brand and product knowledge and the tools to drive sales conversions effectively. This robust training approach ensured that RSAs were confident in positioning Motorola products to consumers, leading to a surge in activations across multiple channels. The department engaged 300,600 RSAs across key partners, creating a ripple effect that amplified Motorola’s reach at the consumer level. By conducting 135,300 support activities, 100,200 store visits, and 4,500 national and regional meetings, BDS ensured that sales teams received guidance and reinforcement. This hands-on approach was instrumental in maintaining momentum in an evolving retail landscape. 

Innovative Direct-to-Consumer Engagement & Brand Elevation: Events were a cornerstone of Motorola’s success in 2024, fueling engagement, education, and excitement among RSAs and consumers. By executing an impressive 683 seller events, the team achieved a 75% increase in the number of events year-over-year, reinforcing the power of in-person and digital activations in driving sales momentum. These events weren’t just about numbers. They were about delivering high-impact, hands-on experiences that empowered RSAs with the confidence and knowledge to sell Motorola products effectively. From interactive product demonstrations to immersive training sessions, each event was meticulously designed to educate, engage, and inspire. 

Driving Engagement with MotoAgent LIVE!: Beyond retail and carrier support, BDS expanded Motorola’s direct-to-consumer engagement strategy through cutting-edge virtual initiatives. The Client Service Department executed 45 Amazon live streams, reaching an impressive 86,100 viewers, significantly amplifying brand awareness and driving sales through the platform. A game-changer in this strategy was MotoAgent LIVE!, an innovative virtual support initiative that transformed the way Motorola connected with sales teams and customers. Through 9,700 connected calls, the team directly supported retail staff and consumers, leading to 876 sales transactions and an impressive 9% conversion rate, with an average transaction value of $550. Consumer confidence and post-purchase engagement were further strengthened through an 18% Moto Care attach rate, ensuring that Motorola customers had continued support and product protection. This commitment to enhancing the consumer journey reinforced Motorola’s reputation as a trusted brand in the mobile space. By combining in-person activations with cutting-edge virtual engagement, BDS ensured that Motorola’s products stayed top-of-mind across all retail channels. Their ability to blend technology, strategy, and human connection solidified their role as an industry leader in sales and customer support. 

Accelerating Sales Growth By Strengthening Partnerships: BDS played a central role in surpassing Motorola’s activation targets, achieving 103% of the goal across all major carriers and retail partners. Through tailored support for key partners such as Metro, T-Mobile, Cricket, AT&T, Boost, and Tracfone, BDS strengthened Motorola’s footprint and helped increase device activations. A strategic highlight of 2024 was the expansion of Motorola’s Razr series, which saw growing traction due to enhanced carrier collaboration and targeted training. By integrating regional dealer engagement and senior leadership buy-in, BDS ensured that Motorola’s flagship devices gained prominence across multiple channels. Additionally, BDS’ merchandising execution and compliance remained a priority, ensuring Motorola’s devices were optimally displayed in stores. The Client Service Department proactively tackled challenges related to demo units, fixture installations, and trunk kits, resulting in increased visibility and improved consumer interaction with Motorola’s products.  

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Chief Accomplishments of BDS’ Motorola Client Service Department:  

• Conducted 881,400 training sessions for Retail Sales Associates (RSAs) 
   
• Executed 135,300 support activities, engaging 300,600 RSAs 
   
• Conducted 100,200 store visits with 25,100 retail locations visited 
   
• Held 4,500 regional and national meetings, providing team building opportunities and direct on-site support 
   
• Achieved 103% of activation targets across major carrier and retail partners 
   
• Hosted 683 seller events, a 75% year-over-year increase in number of events 
   
• Enhanced MotoAgent LIVE!, achieving 9,700 connected calls, 876 sales transactions, and a 9% conversion rate 
   
• Conducted 45 Amazon Live Streams, reaching 86,100 viewers ​