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DesiWeds, Houston, Texas, United States: DesiWeds Wedding Planning App

Company: DesiWeds, Houston, TX
Company Description: DesiWeds is an online platform for couples and their families to find every resource and vendor they need while avoiding the struggles and uncertainties that come with planning an Indian wedding.
Nomination Category: App Categories
Nomination Sub Category: Events
2024 Stevie Winner Nomination Title: DesiWeds Wedding Planning App
  1. The date on which this nominated mobile site or app was first published:

     

    Soft Launch Date: May 16, 2023

    Vendor Matching Algorithm for key categories: February 24, 2024

    Contracts Management Module: July 2024

    Wedding Website: January 6, 2025

     

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

     

    Total 195 words used.

    DesiWeds: Transforming the South Asian Wedding Vendor Experience

    DesiWeds is an innovative vendor-matching platform designed to streamline the wedding planning process for South Asian and fusion couples. Unlike traditional vendor directories, DesiWeds leverages a proprietary algorithm to match couples with vendors based on cultural expertise, style, and personality—ensuring a personalized, stress-free experience.

    To maintain quality, all vendors undergo a vetting process, requiring at least three years of experience and peer references. The platform’s unique referral model delivers a curated selection of up to six vendors per category, preventing decision fatigue. Additionally, DesiWeds enhances the planning experience with integrated tools, including a budget calculator, to-do checklist, and RSVP tracker.

    For vendors, the commission-based model means they only pay when they secure a booking, making it a results-driven alternative to traditional lead-generation platforms. This approach ensures higher engagement and ROI compared to traditional lead-generation platforms.

    By prioritizing personalization, transparency, and user experience, DesiWeds has successfully created a niche space where couples can confidently find vendors who align with their vision, while vendors gain access to high-intent leads without the uncertainty of traditional advertising.

    By prioritizing personalization and transparency, DesiWeds is redefining how South Asian weddings are planned.

     

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

    Web Development Firm: Emvigo Technologies/City: Kochi, Kerala, India

    Product Owners:  Shena Cherian, Missouri City, Texas and Viviana Vargas, Houston, Texas

     

Attachments/Videos/Links:
DesiWeds Wedding Planning App
URL [REDACTED FOR PUBLICATION]