Company: Givelify - Indianapolis, IN
Company Description: Givelify is the most loved and trusted online and mobile giving platform. We instantly connect people to their heart's impulse to do good with award-winning products and experiences. A global community of nearly 2 million generous people support their favorite places of worship, nonprofits, and causes with over $5 billion in donations across more than 70,000 organizations.
Nomination Category: App Categories
Nomination Sub Category: Best User Experience
 Nomination Title: Champions of Good - An Industry-First Innovation from Givelify
- The date on which this nominated mobile site or app was first published:
January 1, 2023
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 198 words used.
While 95% of donors want to give consistently once a month, only 18% do. Givelify’s latest innovation, Champions of Good, was created in response to our donors’ desire to grow in their faith and become the consistent givers they aspire to be. A first-in-the-industry program, it’s already impacting congregations and communities, doubling the number who give consistently from 18% to 37%.
Combining the science of habit formation with AI, Champions of Good is backed by collaborative research with Texas A&M University faculties and real-world results with 400K+ donors.
AI tailors the experience by delivering personalized insights, recognition, and reminders. Features like tiered badges (Silver to Diamond), tracking, streaks, reflections, and haptic feedback foster joy, fulfillment, and motivation as donors support organizations close to their hearts.
Results
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~700 donors shared milestones – 4x the previous rate – on social media in the past 6 months
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Maintained a 4.9/ 5-star rating on the App Store and Google Play with 104K+ verified reviews
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$1.04B in donations supporting community programs
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Joe Bennett
- Chad Bellan
- Kori Bolden
- Evan Brown
- Jill Brownlee
- Viktor Buchok
- Jarum Feichko
- Matt Foster
- Ivan Golubic
- Nandu Goli
- Stephanie Hightower
- Hari Krishna
- Oleksii Kravchenko
- Stan Kudryavtesev
- Olexii Lysenko
- AJ Mafalosire
- Wale Mafolasire
- Dione Martin
- Deinis Mathos
- Richard Mendez
- Wasik Mursalin
- Tiffani Ng
- Ron Pulliam
- Neeraj Ramesh
- Vanessa Reya
- Gabe Rosser
- Peyman Seraj
- Jason Shelton
- Shiao-Chin Shih
- Chinh Tang
- Juana Veliz
- Ken Waugh
- Luke Wyatt
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