Company: Southwest Airlines, Dallas TX
Company Description: Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.
Nomination Category: Video Categories
Nomination Sub Category: Social Video
 Nomination Title: Southwest Airlines: A Final Salute
- The date on which this nominated production was first distributed or otherwise made public:
March 5, 2024
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 187 words used.
Throughout Southwest Airlines’ history, we’ve been committed to supporting the brave men and women who serve our country in the Armed Forces. Earlier this year, a Marine Corps helicopter crashed while returning from a training mission. The five Marines onboard lost their lives including two with deep ties to Southwest Airlines: Captain Benjamin Moulton, whose uncles work for Southwest; and Sgt. Alec Langen, whose parents work for Southwest in Phoenix. When word began to spread about the loss, Southwest opened its Hearts and shared the sorrow with the families. Capt. Moulton was laid to rest near Boise, and Sgt. Langen’s life was celebrated inside a hangar where he hoped to work as a mechanic after he left the Marine Corps.
The story we produced focuses on Sgt. Langen’s life, his connection to Southwest, and served as an outlet for his parents to share their thanks to the hundreds across the company who came together to say goodbye to their son. This is a story which shows Southwest’s deep appreciation for our Military while shining a light on the risks the brave members of the Armed Forces face.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Taylor Lumsden, Senior Creative Studio Specialist
Brianna Juda, Senior Creative Studio Specialist
Dan Landson, External Communications Advisor
Justin Lovell, Creative Studio Specialist
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