Company: Notified, New York, NY
Nomination Submitted by: ICR INC
Company Description: Notified is a globally trusted technology partner for investor relations, public relations and marketing professionals, helping businesses effectively share and amplify their stories—to clients, investors, employees and the media. From press release distribution via GlobeNewswire to earnings calls, IR websites, social listening and media engagement tools, Notified has you covered.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: PR Innovation of the Year
 Nomination Title: Notified Partners with CLEAR to Launch Industry-First Press Release Identity Verification Solution
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated PR innovation since January 1 2023, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe organization that created the nominated innovation: its history and past performance (up to 200 words):
Total 151 words used.
Notified is the only technology partner dedicated to both investor relations and public relations professionals, helping communicators control and amplify their corporate narrative, and empowering them to inform a better world. The company’s fully-integrated PR and IR platforms streamline every step - whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Notified’s GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years.
In August of 2024, Notified announced its groundbreaking partnership with CLEAR® (NYSE: YOU), to integrate CLEAR’s identity verification technology into GlobeNewswire's press release distribution platform. This collaboration, leveraging the same cutting-edge CLEAR identity verification technology that is used throughout airports, stadiums, doctor’s offices and more, enhances trust in financial, regulatory and corporate communications by confirming that press releases are issued by a verified individual.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominated PR innovation since the beginning of 2023 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Directly addressing the general public’s pressing need for verifiable, trusted sources of information in today’s media landscape, GlobeNewswire’s integration of CLEAR Verified in August of 2024 (the first press release distribution platform to integrate identity verification technology) offers an industry-first, secure identity verification system that is seamlessly integrated into existing press release distribution workflows. CLEAR’s more than 25 million pre-registered users can verify in one step, while new users can enroll in minutes with an I.D. and a quick selfie. A 'CLEAR Verified' digital badge is then added to press releases on GlobeNewswire.com, giving stakeholders confidence that company news was published by a verified individual, rather than a malicious actor.
Also observing that today’s in-house and agency teams need adaptable and data-driven tools to drive and build consistent, trusted communications, Notified released critical updates to its PR platform in 2024. This includes enhancements to its Media Contacts Database, giving communicators optimized search tools and making it easier and quicker for users to access targeted journalists and contact information, to closely track and recall media outreach efforts.
These updates, designed to provide comms pros with the most advanced technology platform available, equip PR practitioners with the data insights needed to tell impactful stories, better manage the corporate narrative, and efficiently report campaign results to executive leadership. The integration of CLEAR’s technology, combined with these PR platform enhancements, provide communicators with the industry’s most advanced platform to deepen engagement, create highly customized content, and tell their stories across stakeholders.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the innovation you have highlighted is unique or significant. If possible compare the innovation to the performance of other players in your industry and/or to your organization's past performance (up to 250 words):
Total 243 words used.
From private organizations and startups to Fortune 500 companies, businesses are facing a new set of threats in today’s media landscape – with misinformation and fake news becoming more widespread and damaging. Bad actors are leveraging and misusing AI, social media, and digital tools to sow disinformation and erode the public’s trust. In recent years, household name brands and multinational organizations have fallen victim to fake news attacks including Kroger, Adidas, and even the White House – in which fraudulent press releases were distributed on these companies’ behalf. Notified recognized that identity verification technology is now a critical component of ensuring secure, trustworthy corporate communications – setting a new standard for news distribution security.
GlobeNewswire is the first press release distribution platform to integrate identity verification technology to authenticate press release senders. In a media climate where stakeholders and readers are unsure about the information they’re consuming, GlobeNewswire’s CLEAR Verified solution answers these concerns and gives organizations the power to control their corporate narrative.
On the heels of launching the first AI-powered press release generator developed by a newswire service in 2023, Notified continues to drive innovation – also introducing enhanced analytics, optimized media contacts database, reporting, media outreach and social media capabilities to its PR platform throughout 2024.
GlobeNewswire continues to solidify its role as the preferred communications partner for organizations looking to amplify stakeholder engagement – nearly 600 new clients joined the platform in 2024, with 31% representing publicly traded companies.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 240 words used.
Notified’s growth reflects rising global demand for reliable distribution of corporate press releases, financial disclosures, and multimedia content. As the challenges of misinformation persist, companies across all industries recognize the need for trusted partners to safeguard the integrity of their corporate messaging.
On the heels of these groundbreaking innovations in communications technology, Notified has received the following recognition and media coverage:
Awards:
Media Coverage:
Notified Press Releases:
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