Company: The Institutes, Malvern PA
Nomination Submitted by: The Institutes Knowledge Group
Company Description: The Institutes Knowledge Group helps people build foundational, technical and leadership skills to stay ahead of evolving trends in risk management and insurance. We offer more than 25 practical designations, including CPCU®, along with online courses, for on-the-job learning, collegiate studies, and leadership education programs, all focused on the business of risk management and insurance.
Nomination Category: Marketing Campaign Categories - Specialty
Nomination Sub Category: New Product or Service Introduction of the Year
 Nomination Title: Securing the Future: Marketing the Next Big Thing in Cyber Risk Education
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated campaign or program, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Specify the date on which this campaign or program was launched:
On October 16, 2024, The Institutes Knowledge Group launched a brand new designation, the Associate in Cyber Risk Management, or ACRM, as well as corresponding marketing campaign.
- If you are providing written answers to the questions for this category, you must answer this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 231 words used.
The brand-new Associate in Cyber Risk Management, or ACRM, designation and marketing campaign was launched to address a critical industry gap: the growing cyber threat landscape and the need for risk management professionals to effectively navigate it. Cyber risk is not just an IT issue—it’s an enterprise-wide challenge impacting organizations and individuals. [REDACTED FOR PUBLICATION]
Our campaign targeted two key audiences: individual professionals [REDACTED FOR PUBLICATION] and organizations [REDACTED FOR PUBLICATION]. [REDACTED FOR PUBLICATION], including underwriters and risk managers, sought to enhance their skills, protect their clients, and remain competitive [REDACTED FOR PUBLICATION] need knowledgeable teams to bridge the gap between IT and risk management, comply with regulatory requirements, and effectively manage cyber risk.
With 87% of C-level leaders reporting their companies are unprepared for cyber threats, according to a 2024 Munich RE Survey, our campaign emphasized the tangible benefits of ACRM—enhanced job skills, an understanding of best practices, and enterprise-wide risk mitigation. [REDACTED FOR PUBLICATION]
[REDACTED FOR PUBLICATION]
- If you are providing written answers to the questions for this category, you must answer this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 230 words used.
[REDACTED FOR PUBLICATION]
- If you are providing written answers to the questions for this category, you must answer this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2023. Even if your initiative started before 2023, limit your response to activities and results since the beginning of 2023 only (up to 250 words):
Total 197 words used.
Since its 2024 launch, the ACRM marketing campaign has delivered exceptional results [REDACTED FOR PUBLICATION]
In just one 60-day testing window, 22 professionals successfully earned the ACRM—an impressive achievement given the multi-exam requirement.[REDACTED FOR PUBLICATION]
[REDACTED FOR PUBLICATION] multi-channel approach ensured broad awareness and engagement, leading to rapid adoption and positioning ACRM as a must-have credential in cyber risk management.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 106 words used.
[REDACTED FOR PUBLICATION]
https://web.theinstitutes.org/designations/associate-cyber-risk-management
https://web.theinstitutes.org/acrm-sample-course
[REDACTED FOR PUBLICATION]
https://web.theinstitutes.org/blog/managing-cyber-risk-demand-skillset-you-need-stay-ahead-curve
https://web.theinstitutes.org/blog/how-cyber-risk-management-framework-strengthens-rmi-operations-underwriting-advisory
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