Company: CloudBlue, Irvine, CA
Nomination Submitted by: Berkeley Communications
Company Description: As a global SaaS leader, CloudBlue empowers businesses to thrive in the subscription economy with its award-winning Monetization Platform. It offers advanced catalog, subscription, billing, and orchestration management. By leveraging a vast network of ISVs, resellers, and partners, CloudBlue helps organizations modernize commerce, embrace cloud ecosystems, and drive agile growth.
Nomination Category: New Product & Service Categories - Technology Solutions
Nomination Sub Category: Cloud Platform
 Nomination Title: CloudBlue
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The platform was updated in January of 2025.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
CloudBlue is an innovative platform that empowers ISVs, MSPs, distributors, resellers, and channel partners to thrive in a dynamic ecosystem of hundreds of marketplaces. With a robust infrastructure and forward-thinking capabilities, CloudBlue is purpose-built for efficiently managing and scaling diverse cloud services and products.
Features and benefits include:
- Seamless Multi-Marketplace Management: CloudBlue consolidates access to multiple distributors via a single login. Acting as a central hub, we integrate distributors, vendors, and critical insights, enabling partners to streamline operations across multiple channels. Customers can launch products on multiple hyperscaler marketplaces with ease.
- Custom Catalog Creation: Businesses can ‘see and be seen’ with a mature catalog of 450+ SaaS and infrastructure as a service (IaaS) products and services. The platform enables businesses to enhance their vendor onboarding process and instantly extend their portfolio.
- Advanced Monetization and Subscription Management: CloudBlue's award-winning platform is equipped with multi-tier catalog management, subscription billing, and orchestration capabilities. This empowers businesses to excel in the subscription economy by unlocking the full potential of cloud ecosystems.
- AI-Driven Insights with CloudBlue Data Lake: Harnessing AI and machine learning, the CloudBlue Data Lake transforms fragmented data into actionable insights. Predictive analytics enable businesses to optimize operations, enhance customer loyalty, and drive accelerated growth.
- Seamless Customer Transitions: The platform’s Seamless Move feature ensures smooth transitions, even in complex scenarios involving hyperscalers like Microsoft and Adobe. It reduces friction during migrations, fostering trust and maintaining momentum.
- Flexible and Scalable Marketplace Enhancements: With percentage-based pricing, effective date pricing, and robust bundling capabilities, CloudBlue enables partners to deliver custom service packages that combine third-party and proprietary solutions. This enhances value for customers while simplifying billing and lifecycle management.
- User-Centric Innovation: From faster navigation to customizable product categories, CloudBlue prioritizes user experience. The Cloud Store simplifies service discovery and deployment, ensuring scalability and agility.
- Dynamic Pricing and Referral Marketplaces: These tools enable smarter scaling and seamless customer experiences, helping businesses meet market demands while driving innovation.
CloudBlue offers a streamlined approach to managing and growing in the cloud marketplace. By focusing on simplicity, scalability, and customer-centric solutions, it supports partners in navigating the dynamic digital landscape.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 350 words used.
“CloudBlue is a great partner,” said Michael Frisby, Senior Vice President of Services at Infinigate Cloud. “The way they support us when we take on new opportunities or new challenges – it's always a collaborative effort to find the right solutions.” CloudBlue's Monetization Platform helped Infinigate Cloud grow its vendors and expand geography into 10 new markets across Europe in a 12-month period.
CloudBlue’s Monetization Platform cuts through the complexity, enabling organizations to consume services seamlessly. Through end-to-end automation, businesses can adopt a unified, efficient approach—a single pane of glass that optimizes systems and processes, making them faster, more efficient, and more impactful.
For instance, Bechtle, a leader in the European IT market, utilized CloudBlue to simplify vendor catalog management and automate provisioning, allowing them to focus on strategic expansion rather than operational overhead. Their innovative Service Factory approach enabled them to create tailored ecosystems, bundling third-party services with their solutions to provide private catalogs customized for their customers’ unique needs. This strategy not only streamlined their operations but also strengthened their customer relationships and accelerated their time-to-market.
UK-based technology distribution and specialist service provider, Exertis, needed to launch and scale their cloud platform, fast. Exertis used CloudBlue’s Monetization Platform to cut through the complexity of vendor portfolios with potentially thousands of SKUs. “CloudBlue’s Monetization Platform has been absolutely amazing. They supported us every step of the way,” said Rick Hubbard, Cloud Service Director, Exertis UK.
CloudBlue provides the tools and functionalities that make it easy to onboard, bundle, manage, and define products in an organization’s portfolio. Businesses like Telefónica Tech can easily launch a digital marketplace and take advantage of strong partner relationships, along with benefiting from CloudBlue’s deep industry expertise. “The key benefit for us is that the platform provides the capability to customize almost everything,” said Alexis Hostos, Head of SME&B2C, Cyber Security & Cloud at Telefónica Tech.
These examples highlight why CloudBlue’s Monetization Platform is consistently recognized in the Gartner Market Guide for Marketplace Operation Applications. Businesses are transforming their operations by leveraging CloudBlue's platform to accelerate growth and enhance customer value.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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