Company: PingCAP, Silicon Valley, CA
Nomination Submitted by: Firebrand Communications
Company Description: PingCAP is the creator of TiDB, the most advanced open source, distributed SQL database. TiDB powers modern applications with a streamlined tech stack, elastic scaling, real-time analytics, and continuous access to data—all in a single database. With these advanced capabilities, growing businesses can focus on the future instead of complex data infrastructure management.
Nomination Category: New Product & Service Categories - Technology Solutions
Nomination Sub Category: Artificial Intelligence/ Machine Learning Solution - Other
 Nomination Title: Perceptyx's Activate
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
April 2024
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 233 words used.
Employees are an organization’s most strategic asset. Hence, there is a popularity of corporate listening programs that use technology to understand and address employees’ needs.
Unfortunately, these initiatives usually fall short. Listening is important, but it’s not enough. Businesses need to act on what they’ve learned. That’s the really hard part.
Activate by Perceptyx is the first software to help businesses bridge the gap between knowing what employees need and doing something about it.
Powered by AI and informed by insights from Perceptyx’s Center for Workforce Transformation, Activate encourages positive habits at every level of the organization so true change can happen.
Key innovations of Activate include:
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AI-Assisted Action Planning: Activate streamlines the development of targeted action plans, ensuring they are strategically aligned and easy to implement. This dramatically reduces the burden on managers by automating the interpretation of employee feedback data and suggesting relevant, impactful actions tailored to employee needs and priorities.
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Intelligent Nudging: Leveraging Nobel Prize-winning research in behavioral economics and Nudge Theory, Activate delivers highly personalized, scientifically-backed, and practical guidance integrated seamlessly into daily workflows (via Microsoft Teams, Slack, or email). These nudges encourage the development of behavioral traits linked to individual and organizational goals, making it easy for both managers and employees to create a high-performing culture at scale.
Activate is the result of integrating workplace behavioral science pioneer Humu, which Perceptyx acquired in 2023, into the Perceptyx Platform.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 236 words used.
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Engagement: The INSIGHTS 2024 World Tour, attended by 500 enterprise HR executives, saw most attendees opting to receive nudges from Perceptyx, demonstrating immediate enthusiasm for Activate.
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Awards:
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Activate was named a 2024 Top HR Tech Product by Human Resources Executive in the Employee Engagement Category.
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The Perceptyx Platform was recognized as a finalist by The 2024 A.I. Awards in the Best Use of AI in Human Resources (HR) category.
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Industry Recognition: Josh Bersin, CEO of The Josh Bersin Company and globally recognized HR analyst, praised Activate for delivering “a whole new way to drive change in an organization, effectively closing the loop between feedback and action.”
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Customer Impact:
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Katie Murray, Global Director, Employee Experience at PageGroup, noted that Activate’s “innovative integration of AI and nudge theory perfectly complements our broader listening strategy, enabling us to transform employee feedback into meaningful, visible change at every level.”
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Marirose Ziebarth, Director of Leadership and OD at Leidos, reports significant success with Activate: “We’ve seen 83% of our AI recipients engaging with intelligent nudges to enhance the employee experience through customized suggestions and small steps leaders can implement immediately.”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 61 words used.
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