Company: LifeVantage Corporation
Nomination Submitted by: CerconeBrownCompany
Company Description: LifeVantage Corporation, the Activation company, is a pioneer in nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock your genes and the health coded within. Our scientifically validated activators include TrueScience® Liquid Collagen, MindBody GLP-1 System™, AXIO® nootropic energy drink mixes, and more. Founded in 2003, LifeVantage is headquartered in Lehi, Utah.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Health & Pharmaceuticals - Product
 Nomination Title: LifeVantage Corporation's The MindBody GLP-1 System™
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
October 11, 2024
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 343 words used.
The MindBody GLP-1 System™ is a patent-pending system redefining weight management by naturally activating GLP-1, a hormone essential for appetite control and metabolic health. Clinically proven to increase GLP-1 production by 140% on average, the two-product system is making new strides in health and wellness.
Composed of MB Core, which activates GLP-1 directly in L-cells, and MB Enhance, which optimizes the gut microbiome to amplify its production, the system helps users feel fuller longer, reduce cravings, and helps build healthier relationships with food. With a science-backed blend of clean ingredients, consumers now have a sustainable solution for healthier living.
The MindBody GLP-1 System™ journey began with extensive research, identifying key nutrients and naturally sourced compounds capable of activating GLP-1. These findings informed the creation of a unique formulation first validated through an in-vitro cell culture study, which confirmed its ability to activate GLP-1 pathways, reduce the enzyme responsible for breaking it down, and increase receptor activation.
A subsequent 12-week human clinical trial demonstrated the system’s transformative efficacy. Participants experienced a 140% average increase in GLP-1 production, lost up to 25 pounds, reduced visceral fat by up to 27%, and maintained muscle mass—all without adverse side effects.
Additionally, 95% of participants reported reduced sugar cravings, 96% chose smaller portions, and 85% felt less hungry, validating the MindBody GLP-1 System™ as a safe, sustainable weight management solution.
Since its launch on October 11, 2024, the MindBody GLP-1 System™ has achieved remarkable success. It sold out within hours at LifeVantage’s Market Connect event and quickly depleted e-commerce inventory within days.
Unlike competitors with complex regimens, the MindBody GLP-1 System™ prioritizes convenience with a simple regimen of two capsules and one drink mix-in per day, making it easy to incorporate into daily routines. Its research-backed formulation, transparency, and consumer-friendly design distinguish it as a transformative force in the wellness space, offering a natural, effective, and accessible alternative to traditional weight management solutions.
The MindBody GLP-1 System™ redefines weight management by providing a sustainable, clinically proven solution that empowers consumers to achieve their health goals safely and effectively.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 296 words used.
Since its launch on October 11, 2024, the MindBody GLP-1 System™ has demonstrated outstanding market performance, exceeding expectations and establishing itself as a disruptive force in the weight management industry. At launch, the product sold out within hours during LifeVantage’s Market Connect event and rapidly depleted e-commerce inventory within days, highlighting the high consumer demand and enthusiasm.
The MindBody System has sold approximately 120k units or $20M in revenue in its first three months, far surpassing initial projections and underscoring the strong market traction the product has achieved within a short timeframe.
Critically, the MindBody GLP-1 System™ has received widespread acclaim from industry experts and media outlets. Publications such as NutraIngredients praise its innovative approach to naturally activating GLP-1 for sustainable weight management. The product's research-driven formulation and clinical validation have been recognized as a game-changer in the wellness space.
In the 12-week clinical trial, 95% of participants reported reduced sugar cravings, 96% chose smaller portions, and 85% felt less hungry. Customer testimonials further reinforce these findings, with individuals sharing experiences of sustained weight loss, improved appetite control, and enhanced overall well-being.
One satisfied customer shared, "I feel like I've activated my willpower! I feel like I'm in total control over food for the first time since I can remember!"
Another testimonial reads, “The cravings are gone, I’m eating less, and I’m making better choices. I don’t know that I’ve ever felt this in control.”
The product's success is also reflected in its strong social media presence, with hundreds of users sharing their positive experiences and results through platforms such as Instagram and Facebook.
With its impressive market performance, positive reception, and growing community of satisfied customers, the MindBody GLP-1 System is poised to continue its trajectory as a leader in the wellness industry.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 47 words used.
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