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A&D Mortgage is a direct mortgage lender committed to delivering top-tier service to its partners. The adoption of technological and innovative solutions is crucial for the company. In 2022-2023, numerous implementations were made, significantly impacting the company's growth and development, as well as the establishment of robust relationships with partners.
Complete website redesign
In March 2023, the primary website was completely redesigned. Both the UX/UI design and usability were significantly improved, which had a positive impact on behavioral metrics. Bounce rates notably decreased, the duration of site visits increased, and the depth of page views expanded. Moreover, the website began generating three times as many leads.
Quick Pricer
A&D Mortgage's enhanced Quick Pricer provides lenders with instant, accurate pricing for Non-QM, Government, and Conventional loans anytime, anywhere. This innovative tool streamlines workflows, improves efficiency, and drives business growth, making lending accessible and profitable.
The updated Quick Pricer drove a 51% increase in broker loan requests in 2023, while the platform update reduced loan pricing time by 90%, facilitating faster broker responses and deal closings. This tool was also awarded a Tech100 Award from Housing Wire magazine recently for its innovation within our industry.
Broker Portal
The Broker Portal, A&D Mortgage's latest innovation, is redefining the mortgage landscape. At its core, this portal is a robust blend of technology and functionality tailored for today's dynamic market. Accessible to the company's partners, the Broker Portal sets a new standard in mortgage solutions.
Powered by AI, the platform innovatively addresses both Non-QM and Conventional mortgage needs. The integration of a POS feature streamlines the application process, providing direct links and boosting operational efficiency. The Broker Portal prioritizes top-notch data security and regulatory compliance, incorporating advanced measures to safeguard user information in today's data-centric landscape.
AD Studio
Launched in 2022 and enhanced in 2023, the new technology platform, AD Studio, offers Approved Broker Partners the opportunity to expand their client base by creating professional-grade marketing materials.
Designed for Approved Broker Partners, this free web-based service simplifies the creation of professional marketing materials like flyers, postcards, and social media content. Accessible from both desktop and mobile devices, it offers an easy-to-use design editing platform. Brokers can customize branded templates, saving time and costs.
The tool allows for complete control over design elements while ensuring compliance with brand restrictions. Dynamic content, including contact info and disclaimers, is automatically populated. Brokers can effortlessly create fresh social media posts using templates, contributing to the company's brand awareness.
These enhancements improved our client experience and higher satisfaction levels. By streamlining the mortgage process, the system has helped mortgage professionals increase efficiency. This has culminated in an impressive Google rating of 4.4, reflecting a 37% rating increase since 2022, and a sixfold rise in the number of positive reviews, with the annual average rating as high as 4.7.
Moreover, these advancements have played a key role in A&D Mortgage being ranked 4th among all Non-QM lenders in the 2023 Scotsman Guide annual rankings. The company's latest developments have not only contributed to significant revenue growth but have also reinforced its reputation as an industry innovator and a trusted partner in the mortgage sector.
Nomination Title: A&D Mortgage: Innovating Mortgage Technologies
