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Advanced Drainage Systems, Columbus, Ohio, United States: What would the World Look Like Without Any Stormwater Solutions...

Company: Advanced Drainage Systems
Nomination Submitted by: Paul Werth Associates
Company Description: ADS, is a leading provider of innovative water management solutions in the stormwater and on-site septic wastewater industries and the largest plastic recycler in North America, ensuring over half a billion pounds of plastic is kept out of landfills every year.
Nomination Category: Video Categories
Nomination Sub Category: Sustainability & Environment
2024 Stevie Winner Nomination Title: What would the World Look Like Without Any Stormwater Solutions...
  1. The date on which this nominated production was first distributed or otherwise made public:

    December 2023

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 135 words used.

    At Advanced Drainage Systems, we have the unique challenge of marketing the invisible. Our products are found underground, and they work to capture, convey, store and treat water, the world’s most precious resource. This is why animation has been heavily utilized by the company, to show water flowing through products underground. But while effective, it didn’t really capture the true story of what stormwater management solutions provide to people, which is quality of life. That is why, for the first time ever, we shot video of our products in use so you can see how our products manage the lifecycle of a raindrop, ensuring communities are able to thrive. We cut the products and places cameras in them, following a single leaf’s journey through our products and showing what it truly means when stormwater properly.

  3. Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

     

Attachments/Videos/Links:
What would the World Look Like Without Any Stormwater Solutions...
URL Lifecycle of a Raindrop