Company: Belardi Wong, New York, NY
Nomination Submitted by: Broadsheet Communications
Company Description: Belardi Wong is the leading full-service marketing strategy and creative services firm in direct mail and digital. Founded in 1997, Belardi Wong has spearheaded customer acquisition and retention strategies for leading brands across multiple verticals, including Blu Dot, Serena & Lily, Backcountry, Buck Mason, Bombas, Outerknown, Lunya, Frances Valentine and many more.
Nomination Category: Publication Categories
Nomination Sub Category: Best House Organ - for Customers (Business)
 Nomination Title: Belardi Wong Supports the Evolution of the Design Within Reach's Print Marketing
- The date on which this nominated material was first distributed or otherwise made public:
May 2023
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
Design Within Reach, a client of Belardi Wong for three years, boasts a robust program centered on catalogs and postcards, maintaining a monthly schedule and a targeted new mover program. In May 2023, under new creative leadership of Omar Nobil, they introduced a captivating journal format, [REDACTED FOR PUBLICATION] bringing innovation to their collaboration.
This journal marks a shift towards an editorial aesthetic, prioritizing visual appeal over a sales-oriented approach. Aligned with their strategic initiative to refine and elevate their brand, this transformation is guided by a new creative director. Beyond visual excellence, there is a strategic focus on generating revenue through advertising, tapping into a diverse portfolio of brands, including recent acquisitions.
The May 2023 Journal yielded exceptional results in the home category [REDACTED FOR PUBLICATION]
- Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: N/A
Client: N/A
Art Director: Satoe Onizuka
Cinematographer: N/A
Creative Director: Omar Nobil
Designers: Emily McNally, Olivia Inmarato
Director: N/A
Illustrator/City: N/A
Music Producer/City: N/A
Photographer/City: Blaine Davis
Printer/City: Nahan in St. Cloud, Minnesota
Producer: Kate Davis
Production Company/City:
Programmer: N/A
Writer/s: Jordan Hruska, Jill Simpson, Rachel Filipinas
Web Development Firm/City: N/A
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