Company: Azul, Sunnyvale, CA
Nomination Submitted by: Treble PR
Company Description: Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Cloud Application/Service
 Nomination Title: Azul's Platform Prime
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Product: Azul Platform Prime
Updated in August 2023.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 350 words used.
Azul Platform Prime is a commercial distribution of OpenJDK that reduces cloud infrastructure costs while improving application performance. It provides superior performance, consistency, and efficiency, and comes with 24x7 support and stable security updates.
Platform Prime helps organizations address the overprovisioning of cloud instances that creates untenable infrastructure costs they run into by trying to meet high peak demands for their cloud applications. Platform Prime is ideal for digital, business-critical workloads where performance SLAs must be met.
With Azul Platform Prime, companies are reducing cloud waste and improving application performance without upgrading to a newer releases or changing a line of code. It is ideal for demanding, business-critical applications – including those used for massive data sets in distributed data processing.
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Improves application performance and latency: eliminates outliers and provides consistent execution to increase application responsiveness and meet performance SLAs.
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Cloud cost optimization: improves cloud compute utilization to use fewer compute instances and lower cloud bills.
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Application modernization: develop new cloud-first applications or ‘lift and shift’ existing applications to the cloud while reducing cloud costs.
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Faster, more efficient code execution: drives down CPU usage while improving throughput.
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Increase engineering capacity: avoids re-architecting and unnecessary engineering hours spent on Java performance tuning.
Included with Platform Prime is Azul Zing, a Java Virtual Machine (JVM) that learns application’s patterns and paths, and translates that to optimal execution for the underlying operating system and hardware platform. This allows companies to increase utilization of hardware to do more work with the same resources, or shut down/use fewer instances. Azul Zing features (not available with OpenJDK) include:
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Falcon Just-in-Time (JIT) Compiler: Delivers faster application execution for better latency & throughput.
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ReadyNow Warm-up Accelerator: Drives a faster time to full performance.
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Cloud Native Compiler: Offloads JIT compilation to enhance application performance.
- 24x7 Customer Support and Security Updates: Stable runtime builds with critical bug fixes, including Common Vulnerability and Exposure fixes.
In August 2023, Azul introduced a new feature of Platform Prime, ReadyNow Orchestrator. It ensures consistent responsiveness and performance as instances are brought up and down during critical times like a retail rush or market open.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 350 words used.
Here are the three quantifiable main benefits and differentiators of Azul Platform Prime:
*Note: customer information below is confidential and not for public posting.
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Azul customers have improved performance for Java workloads after switching from traditional OpenJDK to Prime:
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Priceline (Hospitality and Booking) - Delivers instant hotel pricing data from thousands of properties to customers.
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MEMX (High-Performance Trading) - Realized an 80% improvement in microsecond performance on their trading platform.
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Azul customers have reduced Java cloud and infrastructure waste after switching from traditional OpenJDK to Prime:
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Taboola (AdTech) - Reduced front-end server footprint by 30% and reduced database server footprint by 50%.
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BIDS Trading (High-Performance Trading) – Reclaimed 50% of unused infrastructure used for electronic trading.
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Zoominfo (Marketing Platform) – Reduced their infrastructure spend by 38% through improved performance.
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Supercell (Gaming) - Decreased CPU use by 20-25% for the same workload load, reducing infrastructure costs with faster warmup and better performance.
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World’s largest e-commerce retailer - Running 20% more traffic on same infrastructure with15-25% Java infrastructure savings.
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World’s largest CRM SaaS platform – 22% increase Java application carrying capacity and ~18% reduction in carrying costs.
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Azul customers have greater engineering and DevOps productivity after switching from traditional OpenJDK to Prime:
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Workday (HCM Software) - Immediately realized a 95% reduction in trouble tickets, scaling engineering capacity.
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Mastercard (Credit Card and Payments Processing) - Removed 2,190 hours/year in performance tuning, accelerating fraud detection in microseconds at high volumes, reducing card holder and merchant risk.
What some of our customers say:
“[REDACTED FOR PUBLICATION]
“[REDACTED FOR PUBLICATION]
“Now, our engineering team is able to ignore performance maintenance and spend all their time building features.” CTO, BIDS Trading
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 84 words used.
Links to customer examples:
URLs to additional materials:
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