Company: Albertsons, Pleasanton CA
Nomination Submitted by: Albertsons
Company Description: Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our 290,000 associates have a passion for great service and building lasting relationships with our customers.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Best User Experience
 Nomination Title: Versatile Shopping Experience
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 200 words used.
With aspirations to take the chore out of grocery shopping, Albertsons bridges the gap between online and in-store shopping by creating an omnichannel experience designed to make the full shopping experience – from planning to pick up – faster and easier. We developed Quick Add, a unique algorithm that analyzes the products and quantities a customer purchases (whether in store or online) along with the timing and frequency of those purchases, to make recommendations. Our Shoppable Recipes feature turns any recipe (from our 8,000+ exclusive recipes database to customer created/uploaded recipes) into a comprehensive, shoppable grocery list of the ingredients, in logical quantities to add to cart or list in one click. Our Store Mode helps the Albertsons app function like an in-store shopping assistant, by elevating the tools frequently used in store, like Shopping List and Scanner. Store Mode also not only provides the store map and aisle information, but also precise navigation to items [REDACTED FOR PUBLICATION]. Lastly, our Flash Delivery and Flash Pickup enable customers to get their items in 30 minutes or less. With these innovations, digital sales increased 21%, loyalty members increased 17%, and our App Store rating is 4.8 (as of Q3FY23).
- The date on which this nominated mobile site or app was first published:
- Quick Ad: 3/31/2023
- Shoppable Recipes full vision: 9/14/2023 (MVP was tested & expanded to banners in 2022)
- Store Mode: 9/1/2023
- Flash: 9/13/2023
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Design & Copy : Divya Ghatrazu, Elizabeth Stewart, Jainan Sankalia, Courtney Colwell, Macy Fong & the entire UX team
- Product Anne Morimoto, Alison Pyle, Deepa Mangalore, Iraz Yurddaser, Vimal Mohan Kothanath and the entire Shopper Experience team
- Engineering: Neetu Sultan and the entire Shopper Experience Engineering team
- Leadership: Jatin Pahuja, Laura Higgins, Alyse Wuson, Jill Pavlovich, Stephen Menaquale, Balaji Nambi
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