Company: Shoe Gummi LLC.
Nomination Submitted by: The Plug PR
Company Description: Shoe Gummi is the world's first outer-sole technology designed to prevent foot discomfort caused by high heels by relieving the pressure off the balls of the feet. It is the only orthotic of its kind. Proving the design's originality as truly the first orthotic placed on the outside of a high heel, the company was successfully patented in 2018 and officially on the market in 2019.
Nomination Category: Achievement Categories
Nomination Sub Category: Achievement in Growth
 Nomination Title: The World's First Outersole Pad for High Heel Comfort Sees 247% YOY Growth in Sales for 2022
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization's history and past performance (up to 200 words):
Total 182 words used.
Shoe Gummi is the world's first outer-sole pad and the only outer-sole proven to prevent foot discomfort caused by high heels. High heel wearers attach Shoe Gummi’s pressure reducing outer-soles to their high heels to experience an instantaneous relief of pressure off the balls of their feet and ankles, allowing them to wear high heels for a longer period of time without pain. The benefits of Shoe Gummi include: reducing the pressure off the balls of the feet, prolonging high heel wear and stopping feet from sliding forward in high heels. Shoe Gummi is for the modern woman who refuses to compromise style over comfort. It is the only orthotic of its kind. Proving the design's originality as truly the first orthotic placed on the outside of a high heel, the company was successfully patented in 2018 and officially on the market in 2019. In 2022 Shoe Gummi was issued international patents for China design patent for the round and pointed style and Australia design patent for round and pointed style. Shoe Gummi has witnessed exceptional market performance since its official launch.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated organization's growth achievements since the beginning of 2021, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 247 words used.
The company rounded out a milestone year-over-year (YoY) growth for 2022 achieving an impressive 247% increase in sales to $1.2 Million compared to $350,000 in 2021. Shoe Gummi quickly became a viral product, purchased by influencers, celebrities, women and high heel wearers around the world, the high-demand caused most items to sell out on numerous occasions. This marks Shoe Gummi's third consecutive year of growth and a major milestone to solidify its position as an innovative leader in the footwear orthotics industry. With over 40,000 pairs sold worldwide since its launch. Shoe Gummi attributes its growth to several key factors, including its commitment to innovation, the expansion of its product line to offer multiple colours, size ranges including small, medium and large, an all new pointed style as well as the implementation of new social media marketing strategies. Shoe Gummi CEO, Shantel Jackson appeared on the cover of numerous industry and entrepreneurial publications and media outlets, sharing the story of her innovation gaining widespread exposure and brand visibility. Among many of the highlights that rounded out the fiscal year-end include Jackson being awarded "Entrepreneur of the Year Award" by Coffea Magazine for her vision and development of Shoe Gummi.
A Shoe Gummi Customer Satisfaction survey (attached) found that 82.55% of survey respondents were “very satisfied” with Shoe Gummi results versus 1.56% who were not. Respondents noted that with Shoe Gummi’s support, they were able to wear high heels up to 4X longer.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 158 words used.
As the first product of its kind on the market, Shoe Gummi’s achievements are significant because of the widespread awareness and support the company garnered in a short time with no advertising spend in 2021. The company achieved an impressive 247% increase in sales for 2022 totaling $1.2M USD compared to $350,000 USD in 2021. Shoe Gummi quickly became a viral product, purchased by influencers, celebrities, women and high heel wearers around the world, the high-demand caused most items to sell out on numerous occasions. This marks Shoe Gummi's third consecutive year of growth and a major milestone to solidify its position as an innovative leader in the footwear orthotics industry.Additionally, Shoe Gummi has an impressive social media following across channels over 112,000 with viral content gaining millions of views and shares from fashion influencers and content creators around the world. This social media traction greatly outshines legacy orthotic brands such as Dr. Scholls.
- Optional: Reference here any attachments of supporting materials throughout this nomination and explain how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 64 words used.
SOCIAL MEDIA
https://www.instagram.com/shoegummi/
https://www.instagram.com/missjackson/?hl=en
https://www.tiktok.com/@shoegummi?lang=en
PRESS
https://footwearnews.com/2020/focus/womens/shantel-jackson-shoe-gummi-orthotics-1203044866/
Shantel Makes Nazanin & Friends Test Her Shoe Product | The Platinum Life | E!
https://www.prnewswire.com/news-releases/shoe-gummi-a-revolutionary-new-outer-sole-technology-for-high-heel-comfort-makes-insoles-a-thing-of-the-past-301733321.html#:~:text=30%2C%202023%20%2FPRNewswire%2F%20%2D%2D
https://www.heightmag.com/blog/shantel-jackson-is-about-her-business
https://pix11.com/video/top-ranked-products-that-make-perfect-holiday-gifts/8128004/
https://www.coffeamag.com/entrepreneuroftheyear
https://blackwomenmeanbusiness.com/bwmb-magazine/
http://www.sheenmagazine.com/shantel-jackson-talks-entrepreneurship-shoe-comfort-and-new-product-shoe-gummis/
https://grindpretty.com/blogs/news/shantel-jackson-mind-body-sole
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