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Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Technology
 Nomination Title: Tech Demystified: AT&T Dedicated Internet
- The date on which this nominated production was first distributed or otherwise made public:
August 2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 147 words used.
This AT&T business marketing video is one of a 5-part Tech Demystified series created to educate customers about specific networking solutions. Included in the series are videos about Dedicated Internet, Business Fiber, Wireless Broadband, SD-WAN, and VPN. The series uses a consistent script structure throughout, addressing what the technology is, how it works, and how it is being used with real-world application examples and benefits.
This project was led by the in-house AT&T Multimedia Solutions team supporting Business Marketing. The challenge was to simplify a complex topic into a quick and engaging overview video. We wanted to create a consistent look-and-feel for the series but also wanted to distinguish each video as an individual story. The animation includes the integration of original illustrations plus icons from AT&T’s Brand library. The post-production, including voice-over, music and custom sound design, tie it all together for a fun, educational experience.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Raluca Bucur – Director of Marketing Communications
Paige Whitson – Senior Lead, Creative Direction, AT&T Business
Barbara Sanders – Senior Video Producer, Javelin Agency
Josh Moore – Art Director, Javelin Agency
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