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Company: RobeCurls, New York, NY
Company Description: Emily Kenison invented RobeCurls as an empowering solution to everyday hair frustrations. Through customer feedback from over 500 women and men, RobeCurls is an evolved hairstyle tool made for all hair types. Our patent pending inclusive design paired with eco-friendly practices and in partnership with 1% for the Planet ensures our original Curling Headband is made for the movement of the future.
Nomination Category: Video Categories
Nomination Sub Category: Fashion & Lifestyle
 Nomination Title: Curling Headband Tutorial
- The date on which this nominated production was first distributed or otherwise made public:
September 9th, 2021.
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 183 words used.
We wanted to make sure our customers, or "Curlfriends" as we like to call them, were using RobeCurls correctly and getting the best results. In order for us to do that, we teamed up with beauty content creator, expert hairstylist, and YouTuber Alex Gaboury to create a beautiful, clear, and concise how-to tutorial that was not only easy to understand but also made our current (and potential) Curlfriends excited about using this product. With a growth of over 1 million views, and increasingly growing positive feedback and reviews, RobeCurls is seeing a sales increase of over $350,000 in revenue! $350K... you read that right! And that's just from our Amazon sales. We also have over 4+ star reviews, and sell to 15 retailer chains. As of 2020, we have a current revenue of $180 million dollars... and all because of a video that was so effective in reaching our goal of providing an easy-to-follow tutorial for our Curlfriends. Through customer feedback from over 500 women, we strive to make RobeCurls the greatest movement to the future of beauty, fashion, innovation, and empowerment.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Client: RobeCurls
Creative Director: Alex Gaboury
Advertising Agency/City: emikeni, NYC
Artistic Director: Emily Kenison
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