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Company: VUMI® Group, Miami, FL
Company Description: VUMI® Group is an international health insurance company offering exclusive major international medical insurance products and VIP medical services to private and corporate clients worldwide. VUMI® has operational offices in the U.S., Canada, United Arab Emirates and Latin America. Part of a global healthcare group with nearly 500 employees, we are the leading company in new IPMI sales in LATAM.
Nomination Category: Publication Categories
Nomination Sub Category: Other Publication - Company
 Nomination Title: VUMI's 2021 Corporate Profile
- The date on which this nominated publications was first distributed or otherwise made public:
10/28/2021
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 199 words used.
Since COVID-19, companies had to pivot to new ways of conducting business, as “in-person” methods became unworkable. However, strong relationships are at the heart of VUMI’s success.
VUMI’s Corporate Profile is an annual publication intended to:
The main message is to communicate VUMI is a solid company backed by strong financials and respected executive leadership, also conveying our main advantage: global VIP converge.
2021’s book was re-envisioned with a twofold purpose:
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Attend to “new normal” needs filling gaps of remote interactions. We’ve added extensive product information, reinforcing bottom-line advantages, and making it available in a new interactive flipping book. Last year, the Corporate Profile was sent to 12,500 agents via mass email.
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Better explain the synergies among our group’s affiliated companies to convey further trust in the business. We’ve reformulated the design and copy of those sections, visually conveying the integration’s global reach.
Yes, we still shared numbers and results, but we also strove to communicate values that resonated with decision makers. Via unique graphics and an easy-to-read layout, we endeavored to keep readers on board while leading them through our company’s journey and creating stronger connections.
- Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Graphic Designer: Cale Amengual
Project Coordinator: Giovanna Souza
Copywriter: Elaine Pasekoff
Marketing Director: Constanza Traub
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