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The objective of our 2021 Annual Report is to raise awareness and highlight how we made an impact in the lives of people with Parkinson’s disease (PD) throughout the 2021 fiscal year, and how we plan to do so moving forward. Our theme “Magnifying Impact” is shown and applied to how we magnified our research, care and education priorities.
The visually captivating and succinctly written publication was designed to emphasize our high-impact programs and bring awareness to new programs. We did so through visually appealing articles, a two-page infographic and donor stories. Bustling with statistics and results, this publication is a quick way for existing supporters to know they are supporting an impactful organization, and to familiarize new donors with our mission.
The publication met these objectives by being distributed to our audience via a dedicated microsite, mailed to all major donors in print, emailed to all Foundation supporters (200,000+) and posted on our social media channels. The publication and its microsite remain live until the next Annual Report is published for year-round accessibility.
