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Company: Tinuiti, New York City, NY
Company Description: Tinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with over $2 billion in digital media under management and 700 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Thought Leadership
 Nomination Title: Tinuiti Live presents Accelerating Brand Performance
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 326 words used.
Every year, Tinuiti looks forward to hosting an engaging in-person event called Ad Diego that draws thousands of marketers from across the country, but unfortunately, COVID-19 clearly had other plans. Our marketing team had to quickly pivot to a virtual format and on October 8th, 2020, it hosted “Tinuiti Live presents The Future Reimagined” to come with solutions to the biggest problems marketers were concerned about for the future. We replicated the best parts of business conferences—dynamic keynote speakers, multiple track options, peer-to-peer discussion, and one-on-one time with industry experts—to provide a truly impactful thought leadership experience.
This event was a huge success, so the team took their learnings and held an even bigger one with more sessions and top brands on April 22, 2021 named “Tinuiti Live presents Accelerating Brand Performance.” We noticed that lots of conferences were talking about brand over here and performance over there–as if they are two separate things. This half-day conference brought brand and performance together in a way marketers haven’t heard before with sessions that tied together all the fundamental pieces.
With 16 total sessions, this virtual event welcomed expert speakers from Tinuiti’s top clients and partners such as Ancestry, Audible, Bassett Furniture, Bonobos, Facebook, Klaviyo, Maurices, Reddit and more. While attendees were able to pick and choose between three tracks—Martech and Measurement, Media, and Digital-First Creative—all the sessions laddered up to inspiring keynotes from some of the most sought-after speakers in marketing: Kevin Mayer, former Disney exec & CEO of TikTok, Anneka Gupta, then President of LiveRamp and Etsy CMO Ryan Scott, who joined Tinuiti CEO Zach Morrison for a fireside chat.
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Dalton Dorné, CMO
- Kristin McCarty, Creative Director
- Jon Gregoire, SVP of Marketing
- Ashley Kinder, Event Director
- Suzi Siegel, Brand Strategist
- Joss Wakamo, Sr. Brand Designer
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