|
Company: Forbes, Jersey City, NJ
Company Description: Forbes champions success by celebrating those who have made it, and those who aspire to make it. As the world's biggest business media brand, Forbes engages more than 140 million people every month online, on social, in print, and through events.
Nomination Category: Event Categories
Nomination Sub Category: Brand & Experiences - Sponsorship Experience
 Nomination Title: Forbes 2021 Under 30 Summit presented by Rocket Mortgage
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
https://www.youtube.com/watch?v=jyMThNylm30
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 312 words used.
To celebrate a decade of the Forbes 30 Under 30 list, Forbes partnered with Rocket Mortgage to host the first-ever hybrid Under 30 Summit. Their goal? Deliver an unforgettable attendee experience, regardless of whether attendees joined in-person or online. The duo worked side by side to bolster the hybrid experience with innovative networking opportunities, exclusive experiences, and an agenda full of game-changers and visionaries—while staying mindful of the latest health guidelines.
As the title sponsor, it was important to Forbes to integrate Rocket Mortgage authentically into the whole experience. From branded lounges to signage, the design of the Summit was truly collaborative. On the day of the event, Forbes even changed its profile photo on social to include the co-branded event logo — giving Rocket more integration within Forbes’ editorial ecosystem than any other partner before, while reaching millions.
In October 2021, the Summit convened over 800 attendees and 3K virtual attendees for three days of programming in Detroit. Speakers like Whitney Wolfe Herd, Travis Montaque, Alexandra Cooper and Maria Sharapova took to the stage — as well as Dan Gilbert who made a moving and surprise appearance.
Regardless of how someone joined, they got to engage with the biggest innovators of the last decade. In-person, listers were invited to exclusive, curated experiences. Online, attendees were welcomed to Detroit’s Woodward Ave in a virtual networking hub with avatar-style navigation and sponsor experiences, like the Rocket Mortgage Park. (Fun fact: more than a quarter of all virtual attendees joined Gather during the summit and 40% spent at least one hour inside.)
Three days, 3.9M impressions, 4.5K virtual conversations, and 10K total registrants later, the Summit accomplished its goal. With Forbes and Rocket Mortgage working together, the hybrid celebration is one listers will forever remember. (If you don’t believe us, believe the attendees—97% said they would attend a future Under 30 Summit.)
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
- Sherry Phillips, Chief Marketing Officer, Forbes
- Randall Lane, Chief Content Officer, Forbes
- Leann Bonanno, Group VP, Forbes Live, Forbes
- Brett Cohen, Executive Director, Production and Event Partnerships, Forbes
- Kayla Jennings-Rivera, Associate, Virtual Events, Forbes
- Jimmy Okuszka, Programming Coordinator, Forbes
- Alexandra Wilson, Associate Editor, Forbes 30 Under 30, Forbes
- Alexandra Sternlicht, Reporter + Community Leader, Forbes 30 Under 30, Forbes
- Matt Herrmann, VP, Creative and Design, Forbes
- Jessica Desmond, Motion Designer, Forbes
- Elliot Vinzon, Designer, Forbes
- Chardia Christophe-Garcia, Executive Director, Audience & Community Marketing, Forbes
- Sydney Melin, Senior Manager, Audience & Community Marketing, Forbes
- Julia Aziz, Coordinator, Audience & Community Marketing, Forbes
- Delisha Fields, Director, Marketing & Event Partnerships, Forbes
- Nicole Kerno, Manager, Event Partnerships, Forbes
- Casey Hurbis, CMO, Rocket Mortgage
- Jason Patterson, Senior Creative Strategist, Rocket Mortgage
- Isoke Nimmons, Senior Sponsorship Manager, Rocket Mortgage
- Heather Rehn, Senior Event Manager, Rocket Mortgage
- Luke Londo, PR Manager, Rocket Mortgage
| Attachments/Videos/Links: |
|---|
|
