RiverSource Life - Best Sales: Industrial Video

Company: RiverSource Life, Minneapolis, MN
Company Description: Founded in 1957, RiverSource is the life insurance subsidiary of Ameriprise Financial, Inc. Our product lines include annuities, life insurance and disability income insurance. RiverSource is one of the 20 largest life insurance companies in America, and our Comdex financial strength ranking is among the top 5% of ranked insurers.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Industrial

Nomination Title: Balancing Growth and Protection

The date on which this nominated production was first distributed or otherwise made public: Friday, April 9, 2021

Balancing Growth and Protectionis a 7-min, 20-sec video that provides clients with a "guided tour" of the RiverSource Structured Solutions(SM) annuity. Using narrated explanations of the productwith supporting animated graphics, the video is designed to explain otherwise complex features, such as "caps" and "buffers" and "floors" in language and examples that the client can understand and appreciate.Ameriprise financial advisors send this video toclients to prepare them for a recommendation, or after a meeting to help support the advisor's recommendation of the product.

This video has a "sister" video calledThe Confidence to Stay Invested,a 2-minute "promotional" video that helps clients understand why they should consider a structured annuity. While the two videos stand alone, they are also effective when used together to explain the "why and how" of RiverSource Structured Soluitons annuity.

Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Leisa Knych & Corey Strand, Writer & Producer;
Lisa Bendson, Executive Producer;
Mike Plant, Creative Director, Editor;
Bob Anderson, AndImages, Inc., Illustrations & Animations