Tinuiti - Best Marketing or Sales Brochure or Kit

Company: Tinuiti, New York City, NY
Company Description: Tinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with over $2 billion in digital media under management and 700 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit

Nomination Title: Tinuiti's 2021 TikTok Advertising Guide

The date on which this nominated material was first distributed or otherwise made public: June 23, 2020

In 2020, TikTok exploded in popularity and adoption. As more viewers flooded the app, so did advertisers—including Tinuiti. We helped e.l.f. Cosmetics by integrating strategy across the social platform ecosystem, including TikTok, thus fueling the success of their viral #EyesLipsFace campaign. However, with such a new medium and younger audience type, other brands were making mistakes right off the bat. We saw an opportunity to partner with experts in the video space, Movers+Shakers, to produce a TikTok Advertising Guide. The creative agency, Movers+Shakers, was behind the music for e.l.f. Cosmetics’ viral success on TikTok and they provided the perfect “beauty” to our “brains” of performance marketing when it came to capturing audiences on the emerging platform.

The guide explored TikTok as an advertising channel with a deep dive into creative best practices and strategies for brands. We developed a great partnership with TikTok allowing us to participate in beta programs, so we could see first-hand the platform’s potential advertising capabilities.

Early to the party, we released this guide on June 23, 2020, and saw incredible success with total downloads and quality leads:

2,217 downloads
1,168 New leads
433 MQLs
115 New MQLs