AT&T Business Multimedia Solutions - Best E-Book

Company: AT&T Business Multimedia Solutions
Company Description: AT&T Business Multimedia Solutions supports AT&T Business products and services and our customers with digital marketing and training materials, web sites, visual design, video, publications such as e-Brochures and white papers, and other multimedia content.
Nomination Category: Publication Categories
Nomination Sub Category: Best E-Book

Nomination Title: Cybersecurity & Healthcare eBrochure

The date on which this nominated e-book was first distributed or otherwise made public: September 2020

Healthcare is a top target for cybercriminals. While widespread outdated systems and poor web code make the industry ripe for cyberattacks, a busy workforce--many of whom say they’ve never had cybersecurity training--can unintentionally make it easy for attackers to get at sensitive patient information.

A recent cross-industry study from AT&T shows a vast disconnect between how C-level executives feel about their security and the feeling of concern their trained IT security staffs have. This disconnect often leads to many of the vulnerabilities found in the healthcare industry today. This eBook provides informational tools on what these industry leaders can do to prepare and protect their most valuable asset – information.

The purpose of this publication is to provide an understanding of not only the industry costs associated with these cyberattacks but information on what the attackers are looking for, why these breaches are occurring and how this threat continues to grow.

Throughout this publication, the design and production team focused on providing this critical information through a clear and concise presentation of content, supporting statistics, graphs and charts that articulates ways AT&T Cybersecurity provides tailored solutions for healthcare organizations of all sizes.

Optionally you may list the creative and production credits for your nominated e-book- the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Randal Presson, Senior Lead, Creative Direction, AT&T Business;
Katie Lane, Associate Creative Director, Javelin Agency;
Paul Claycomb, Art Director, Javelin Agency