Tinuiti - Best Integration Solution

Company: Tinuiti, New York City, NY
Company Description: Tinuiti is the largest independent performance marketing firm across Google, Facebook and Amazon, with over $2 billion in digital media under management and 700 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Integration Solution

Nomination Title: Tinuiti's Mobius

Released July 14, 2020

Mobius is Tinuiti’s proprietary suite of marketing intelligence tools and media activation technology that helps brands close the loop on their marketing data. Most brands’ data lives on multiple platforms in various silos, so pulling all those metrics together to produce a holistic marketing strategy is a long, arduous process that often results in data inefficiencies. Mobius unifies disparate data sources into an ecosystem where data is interconnected to provide a truly unified marketing strategy, so that brands can operate and achieve results at scale. It is made up of three components:

MobiusOS: an operating system for marketing data. OS collects, connects and synthesizes channel data into one place, providing unified, always-on marketing insights.
Mobius Apps: uncovers revenue growth opportunities for clients by further optimizing through various apps that are customizable to any business or marketing challenge. These products work across multiple verticals—eCommerce, B2C, Lead Gen, B2B, CPG, seasonal businesses, omnichannel and more—to unlock marketers’ next best move.
MobiusX: is now one of the most sophisticated Amazon tools on the market today. This AI-enabled tech drives campaign and vendor performance at scale. It processes 150M+ product feeds daily across Google, Facebook and other feed-driven channels to enable strategic optimization at scale. The result? The Triopoly Unlocked.

The foundation of this technology is MobiusOS, the cloud-based data platform on which all Tinuiti’s marketing intelligence products are built—the ultimate Integration Solution. MobiusOS ingests and synthesizes data from all channels at scale to power unified, always-on marketing insights with reporting that comes standard.

Once in place, our technology allows us to provide comprehensive visualization dashboards and automated insights tailored to any business’ needs and specifications. Our team of data experts works with the client to bring key business and marketing performance data into MobiusOS. And with more than 500 plug-and-play platform integrations, we can pull data from wherever it lives.

Mobius eliminates data inconsistencies and the hunting around from platform to platform to find what you need—it’s the home where every single piece of data coexists in harmony with the next, so that clients are always in the know and up to date.

Since we brought Mobius to the world in July 2020, Tinuiti has on-boarded 350+ clients total, and added over 60 new Analytics clients. Mobius resulted in a 40% increase in pipeline revenue and 42% increase in Won Deal average for the second half of 2020.With these clients, there are 4.5 terabytes of data stored in over 30 billion rows of data. We have over 820 datasets that are pulling data from 55 different platforms and 147 different marketing partners. The addition of clients is a great achievement, but it’s even better to see that they are actually using the technology. As of January 1st, 2021, unique logins grew by 186% since the launch of Mobius.

Mobius launch picked up in press https://martechseries.com/sales-marketing/programmatic-buying/tinuiti-launches-mobius-proprietary-suite-marketing-intelligence-technology/

This Mobius launch video perfectly encapsulates the suite’s capabilities.https://youtu.be/3oP5GrV0bKE

The ‘Our Technology’ page of our website to further explain Mobius. https://tinuiti.com/our-technology/