Search Discovery - Best Platform as a Service

Company: Search Discovery, Atlanta, GA
Company Description: Search Discovery is a premier data and analytics consulting firm creating meaningful business impact, breakout technology, and opportunities for people to thrive. Our services and solutions help global organizations at every stage of data transformation, including strategy, implementation, optimization, and organizational change management.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Platform as a Service

Nomination Title: Search Discovery's Apollo

The Apollo Analytics Management System was first released to the market on September 1st, 2020.

Almost all businesses are going online, even more so due to the COVID-19 pandemic. As a result, one of the emerging competitive advantages is data. Those businesses that can collect and take advantage of data will thrive, while those who do not will suffer. But the process of collecting data is complex. It requires foresight into what data is important, technical documentation, creation of code to capture digital data and so on. It can take months or years for organizations to effectively capture data.

The Apollo Analytics Management System provides a platform as a service offering that enables any organization to reduce the time it takes to collect data by bringing over twenty years worth of data collection best practices. Apollo provides a library of known best practice business questions that can be viewed by function or industry. These business questions are used to identify the best practice data points to be collected. Apollo also programmatically creates a best practice data layer and tagging specifications saving organizations weeks or months of manual grunt work. These data tagging specifications can be easily exported to developers so they can see exactly what code needs to be added to their website or application to collect the data needed to answer the identified business questions.

As developers begin collecting data, Apollo validates that all data being collected matches the data layer and tagging specifications to ensure that only data of good quality is sent to stakeholders for reporting. Apollo also provides a library of best practice metrics and dashboards that can be imported into digital analytics tools.

Organizations leveraging Apollo can give their organizations better data collection that adheres to industry best practices. Apollo uses a relational database to integrate all aspects of data collection into one centralized location. The result is better quality analytics implementations, in drastically reduced timeframes. This means that organizations can be more agile and keep pace with the increasing demands for data inherent to today’s digital world.

In the short time that Apollo has been available, it has been well received by the analytics marketplace. Within weeks of its launch, Apollo earned the best new technology of the year award from the Digital Analytics Association, which is the governing body for the analytics industry. https://www.digitalanalyticsassociation.org/2020quanties

In addition, the Apollo product has received tremendous feedback from members of the analytics industry. In the following video, a few members of the industry discuss why Apollo is a game-changer for collecting data:
https://www.youtube.com/watch?v=bV8aBzIuGoQ

In the first few months, over 100 organizations have begun the process of investigating and leveraging the new Apollo Analytics Management system.

Apollo Website www.apolloplatform.com
Apollo DAA Quantie Award Submission Video bhttps://www.youtube.com/watch?v=Z8lqDTIf320
Apollo DAA Quantie Award Winner https://www.digitalanalyticsassociation.org/2020quanties
Apollo Product Demonstration Video http://bit.ly/2YYCska