Edison International

Company: Edison International; Winner & Associates
Company Description: Edison International, through its subsidiaries –– Southern California Edison, Edison Mission Energy and Edison Capital –– is an electric power generator and distributor, and an investor in infrastructure and renewable energy projects. Based in Rosemead, California, Edison has a 15,000 MW power generation portfolio and serves over 13 million California customers.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Animation/Illustration

Nomination Title: "Blue Marble"

1. The date in 2006 on which this nominated animation/illustration was first run, aired, or otherwise made public:

December, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Blue Marble's main objective is to convey that in a world facing a critical
energy future, Edison International's forward thinking has and will continue to
produce cutting edge environmental and technological advances to ensure a
secure, dependable supply of electric energy for its customers.

Follow-up research confirmed the ads make a significant impact among audiences. Respondents with recall of the ads have a favorable opinion of the company by a ratio of five to one, and are much more likely to ascribe positive traits to the company.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency/City: Winner & Associates, Encino, CA (Los Angeles)
Client: Edison International
Writer: Phyllis Gibson
Production: Neil Babitch
Animation: Jonathan Nesmith