TopSpot - Best Business Services Website
Company: TopSpot, Houston, TX
Company Description: Started in 2003 with 5 original team members, TopSpot has been one of the fastest growing search marketing firms in Houston, TX. Companies of all sizes and in many industries, whether niche or local, have relied on our strategies to help evolve their business over the last 15 years. We take an unbiased approach that allows for the flexibility to capitalize on what’s working for your business.
Nomination Category: Web Achievement Categories - Industry
Nomination Sub Category: Business Services
Nomination Title: Altius Technical Services Website
Provide an essay of up to 525 words describing the nominated achievements. Make sure that your essay focuses on your web-related accomplishments since the beginning of 2018, or the judges won't rate your nomination highly:
Altius is North America's leading industrial rope access training company headquartered in the vibrant city of Houston with training centers in Las Vegas, Houston, New Orleans, Calgary, Vancouver and Cape Town.
The Altius Team specializes in the training of IRATA and SPRAT industrial rope access courses along with many other parts of industrial access and safety including confined space entry, confined space rescue, safe working at height, tower climbing and tower rescue, technical rescue, and first aid.
When they came to TopSpot, https://www.topspot.com/ , they were wanting a mobile-friendly website design that had a clean interface that would help drive online leads while putting emphases on their rope training courses and team members.
The TopSpot team created a website architecture with SEO serving as the foundation and a clean, professional design that provided bold calls to action and multiple conversion opportunities throughout each page while promoting their brand, team members and experience.
The website launched on October 17th with the following features geared towards helping them achieve their goals:
-Professional Photography
- Custom Blog https://www.altiusts.com/blog.html
- Online Booking & Payment Options https://www.altiusts.com/locations.html
-Locations & Training Courses Pages https://www.altiusts.com/training-courses-offered.html
Since launch, their new website has seen a 607.14% increase in online inquiries and a conversion rate increase of 430.89%. Their online revenue stemming from online bookings has increased by 67.01% ($59,290 vs. $35,500).
Their goal to have mobile-friendly website was met as well! Mobile & Tablet traffic has increased by 39.74% since launch and online form submissions from non-desktop traffic has improved by 366.67%. Users are also viewing more Pages Per Session when on a mobile phone or tablet than with their previous website (10.8% increase) and the clicks on their phone number from mobile devices (tracked as an event in Google Analytics) have increased by 77.27%!
Optionally you may list the creative and production credits for your nominated web achievements - the people who helped to bring them to life. You may list here their names and titles:
-President - David Underwood
-VP of Operations - Anita Perez
-VP of Sales & Marketing - Tim Doyle
-Director of Client Services - Whitney Kane
-Director of Marketing - Beth Shockley
-Client Strategies Managers – Josh Blankenship, Mary Coleman, Lauren Kunze
-Web Department Manager – Stephen Rifai
-Customer Relationship Team – Erika Flores, Arianna Sandoval & Jake Wise
-TopSpot Web Team - Megan Miller, Justin Schwartfigure, Diana Le
-TopSpot Analytics & IT Departments