Starwood Hotels and Resorts

Company: Starwood Hotels and Resorts
Company Division/Group: Creative Services Group
Company Description: Starwood is one of the world's largest hotel and leisure companies. The Company's brand names include St. Regis, The Luxury Collection, Sheraton, Westin, W and Four Points by Sheraton. Through these brands, Starwood is well represented in most major markets around the world. The Company's operations are grouped into two business segments, hotel and vacation ownership operations.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Sales: Tourism

Nomination Title: Starwood Preferred Guest Film

The date in 2003 on which this nominated production was first distributed or otherwise made public:

June 1st

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The Starwood Preferred Guest Film is a visual description of the reward benefits
and access to hotel brands offered by the Starwood Preferred Guest loyalty
program.  The video features enticing shots of Starwood’s best properties, and
carries the message that all of these properties are within guests’ reach thanks to
the points earned from Starwood Preferred Guest membership.  The video, shown
on in-room SPG-TV, is relevant to current guests; it reinforces the message that
the points they are earning on their current stay can ultimately take them to any of
the impressive properties they are seeing in the video. 

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client- Starwood Hotels and Resorts
Creative Director- Scott Williams
Art Director- Lora Zoretsky
Writer- Paul Wolfe
Agency Producer- Hank Sagman
Account Executive- Lori Strasberg
Producer- David Starr