LPL Financial Services

Company: LPL Financial Services
Company Description: LPL Financial Services is the nation's leading independent brokerage firm. LPL provides unbiased research, leading-edge technology and non-proprietary products to independent financial advisers, positioning them as the premier providers of investment advice. LPL employs over 1,000 people at its dual headquarters in Boston and San Diego, and has more than 5,000 representatives nationwide.
Nomination Category: Interactive Multimedia
Nomination Sub Category: Marketing

Nomination Title: LPL's "Making You #1" Recruiting CD-ROM

The date in 2003 on which this nominated production was first distributed or otherwise made public:

September 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The objective of the CD-ROM was to give prospective representatives an inside
look at LPL and provide them with as much information as possible in a format
that could be inserted with our ads in national trade magazines. In recruiting
representatives, we need to show them the benefit of going independent and then
the benefit of going independent with LPL. This interactive CD includes a full video
tour of LPL, interviews with senior management and an in-depth look at our
technology, resources and people in a format that is easy to access and
understand. This CD was an industry first and reaffirmed LPL's leadership position.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Video Production: Digital Outpost, Carlsbad, CA
CD-ROM Design and Programming: W.V.H., Inc., San Diego, CA