Caesars Entertainment
Company: Caesars Entertainment
Company Description: Caesars Entertainment, Inc. is one of the world’s leading gaming companies. With $4.7 billion in annual net revenue, 29 properties on four continents, 29,000 hotel rooms, two million square feet of casino space and 54,000 employees, the Caesars portfolio is among the strongest. Caesars casino resorts operate under the Bally’s, Caesars, Flamingo, Grand Casinos, Hilton and Paris brand names.
Nomination Category: Corporate Web Sites - Craft
Nomination Sub Category: Animation
Nomination Title: Caesars Entertainment Web Site
When was this web site first published?
March 2002
Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):
Caesars Entertainment wanted to communicate, in an elegant fashion, who we are
as a company and what we are about. As gambling and entertainment converge,
we created a wider presence than just casino gambling. Flash movie and rotating
imagery communicated who, where and what we offer. Booking capabilities were
placed on the home page drawing people into a transaction. Visual appeal was
needed without sacrificing navigability.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Animator: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Internal