Hibernia National Bank

Company: Hibernia National Bank
Company Division/Group: Online Business Solutions
Company Description: Hibernia, a Forbes 500 company, has $18.6 billion in assets and 259 locations in 34 Louisiana parishes and 18 Texas counties. Following the Coastal merger, assets would exceed $20 billion, and the company would have more than 300 locations in 34 Louisiana parishes and 33 Texas counties. Hibernia Corporation's common stock (HIB) is listed on the New York Stock Exchange.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Product Information

Nomination Title: The Checking Account Product Page of Hibernia.com

When was this web site first published?

January 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

When Hibernia launched Completely Free Checking, the web team developed a
central product page http://www.hibernia.com/checking to assist our customers
in the account opening process:

 Product Selector tool to help customer decide which account to open.
 Comparison matrix for all the different types of accounts.
 Hassle Free Switch Kit to aid in moving an account from another bank.
 Tell-A-Friend email referral functionality
 An easy-to-use online application.
 Free Bank Online and Bill Pay

This page has resulted in a 50% increase in new deposit accounts opened online
in 2003.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Web Development Team:  Jeff Heinzelman, Carla Corona, Kelly Fogarty, Grandin
Bickham, Hersh Kumar, Gina Sauer, Pass Travis, Bobby Tafaro