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Hewlett-Packard

Company: HP
Company Division/Group: eBusiness and Customer Operations
Company Description: HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled $73.1 billion. More information about HP is available at http://www.hp.com.
Nomination Category: Corporate Web Sites
Nomination Sub Category: Overall Design

Nomination Title: New HP Home and Home Office Web Site Consumer Electronic Centers: Digital Photography Center, Digital Entertainment Center, Complete Printing System


When was this web site first published?

11/1/2003 – as a component of HP’s “Big Bang 2” consumer electronics push.

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

HP's increased commitment to the consumer market is evidenced in new areas of
the 'Home and Home Office' HP.com website:  The Digital Photography Center,
Digital Entertainment Center, and the Complete Printing System. 

These 'centers' deliver on HP's brand promise to 'enjoy more' by delivering simple,
fun and rewarding technology experiences that are uniquely innovative and
empowering.  The centers are designed to not only showcase hp' products but
also to create an engaging experience that educates the consumer on how HP’s
complete solutions help to radically simplify the creative use of innovative digital
photography, printing and entertainment technologies.

HP Home and Home Office Site:
http://welcome.hp.com/country/us/en/solutions/home_homeoffice.html
· Digital Photography Center:
http://h30015.www3.hp.com/hp_dpc/home/home.asp
· Digital Entertainment Center:
http://h30015.www3.hp.com/hp_dec/home/home.asp
· Complete Printing System:
http://h30015.www3.hp.com/hp_printing_system/home/home.asp


List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Fuse Interactive, CA