Eaton Corporation

Company: Eaton Corporation
Company Description: Eaton is a global diversified industrial manufacturer with 2002 sales of $7.2 billion that is a leader in fluid power systems; electrical power quality, distribution and control; automotive engine air management and fuel economy; and intelligent systems for fuel economy and safety in trucks. Eaton has 51,000 employees and sells products in more than 50 countries.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: Eaton Corporation's 2002 Annual Report

The date in 2003 on which this nominated annual report was first distributed or otherwise made public:

Eaton Corporation's 2002 Annual Report was made public on March 14, 2003.

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

NOT YOUR TYPICAL ANNUAL REPORT
The Eaton Corporation 2002 Annual Report

Objectives:

1)  Produce Eaton Corporation’s 2002 Annual Report on time, on budget, error free
and in accordance with the legal requirements for financial reporting;

2)  Elevate our audience’s understanding of Eaton’s strategic direction and
financial performance;

3)  Build the Eaton brand internally/externally in conjunction with the company’s
corporate identity program;

4)  Position Eaton in a fresh, memorable and non-traditional way.

Results:

Eaton’s 2002 Annual Report was completed nearly two weeks ahead of schedule. 
The production costs came in under budget, and the book was published free of
errors and in accordance with the legal requirements for financial reporting.

Data from a formal online survey we launched simultaneous to the release of the
annual report show the creative approach is working:  Nearly 75% agreed that
the “Not business as usual” theme compelled them to read more of the
publication.  Approximately 88% agreed that the annual report content was
interesting and useful.  Approximately 83% said the report helped build their
awareness of the Eaton brand, and 82% of respondents said the annual report
improved their understanding of Eaton Corporation as a diversified industrial
enterprise.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Graphic design:  Nesnadny + Schwartz/Cleveland, OH (President -- Mark
Schwartz; Creative Director -- Greg Oznowich)

Principal Photography:  Design Photography/Cleveland, OH (Photographer -- Carl
Fowler)

Printer:  Hoechstetter Printing, a Moore/Wallace company/Pittsburgh, PA 

Writing:  Eaton Corporation