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Company: Wistia, Boston, MA
Nomination Submitted by: inkhouse
Company Description: We're your friendly neighborhood video-software company. We help businesses add their videos to the web, track their performance, and build and engage with their audiences in meaningful ways. Or as we like to say, we're making business more human, one video at a time.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment - Business-to-Business
 Nomination Title: Gear Squad vs. Dr. Boring, by Wistia & Lobster Pot Productions
- The date on which this nominated production was first distributed or otherwise made public:
Gear Squad vs. Dr. Boring was globally distributed via the internet on October 26, 2021.
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 192 words used.
Created as an homage to Saturday morning cartoons, Gear Squad mixes a “good versus evil” plotline with content for marketers to inspire them to defeat their own boring campaigns. When the humans leave at the end of the workday, the animated Gear Squad springs to life to experiment with creative campaigns. Through the five episodes, viewers are taken through scenarios where the characters (like a confident camera and an evil watercooler) come to life and battle over the fate of marketing campaigns. The idea for the production originated from Wistia’s love for creative storytelling and was shaped by the reality of Wistia’s production plans shifting during the COVID-19 pandemic.
The objective of the series is to inspire B2B marketers to embrace a human-centered approach to their marketing strategy and help marketers understand how to produce engaging digital content. The series was created in hopes of giving B2B marketers permission to be creative and not fall victim to boring content that can often be associated with B2B brands. Since the launch of Gear Squad, the series has had over 7,400 total plays and about 20,500 unique visitors to its landing page.
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
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Lobster Pot Productions
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Chris Lavigne, Director of Production
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Dan Mills, VP of Marketing
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Sydney Donnally, Senior Manager of Marketing and Development Operations
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Taylor Corrado, Director of Brand
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Tyler Borchers, Brand Marketing Manager
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