Wachovia

Company: Wachovia
Company Division/Group: Creative Services Group
Company Description: Wachovia Corporation is a diversified financial services company that provides banking, asset management, wealth management, and corporate and investment banking products and services. We serve customers primarily on the East Coast. Under the Wachovia Securities name, we offer retail brokerage services in 48 states and Washington, D.C., and global services through 32 international offices.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Copywriting

Nomination Title: Wachovia Wealth Management Event Teaser

The date in 2003 on which this nominated ad was first run, aired, or otherwise made public:

November 21, 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Communications Objectives: Develop a communications campaign that will entice
members of Wachovia Wealth Management's sales teams, footprint-wide, to meet
the sales requirements necessary to attend the annual President's Circle sales
trip in Key West, Florida.

Build anticipation and "paint a picture" of what will be experienced in Key West,
Florida.

Create a catchy tagline that can be used on all communication elements.

Objectives met by: Developing a series of communications including note cards,
a gift with accompanying gift card, flash files, and a printed invitation for the team
to gather to share an authentic Key Lime pie that would be delivered to each team
at a later date. Participants received a form of communication each month for five
consecutive months. The copy created a sensory experience and played on Key
West's southern location in each of the communication elements by applying one
of the five senses to each of the elements and anchoring the piece with the
challenge to "Work Your Way to the Bottom."

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Wachovia Creative Services Group/Charlotte
Client: Wachovia Wealth Management
Designer: Amy Johnson
Writer: Nikki Conyers-Williams
Event Planner: Beth Mack