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Vérité, Inc

Company: Vérité, Inc., Sandy, UT
Company Description: Vérité, a digital communications agency founded in July 1993, produces unique and effective on-line tools and advertising campaigns for sales, marketing and training professionals. Design, Production and Development services include: CD • DVD • Web • Kiosk • Print • Radio • Video & Film • eTools Vérité provides eTools, web-based products for registering, testing, buying and more.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Consumer Entertainment/Information

Nomination Title: USANA MyHealthPak Builder


  1. The date on which this nominated production was first distributed or otherwise made public:

    September 2007

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of the nominated production:

    http://interactive.verite.com/usana/2137/

    (NOTE : because this system is not actually hooked into the real USANA shopping
    cart, at the end, if you clicked “Check out” it will take you to an error page)

    USANA wanted to launch their new custom pill ordering system via a website that
    would allow customers to customize their approach to purchasing daytime and
    nighttime supplement packs. Their main objective was to provide visitors with a
    rich, fun, interactive user experience that made it easy for customers to build
    and order their own custom pill packs.

    Vérité designed a Flash interface that engaged customers in this new ordering
    method. They tool allowed customers to easily identify themselves, build and
    save custom packs, and even take a short quiz if they weren’t sure where to get
    started.

  3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Advertising Agency/City: Vérité, Inc./Sandy, UT
    Client: Bricklan Despain, USANA
    Producer: Kim Jones
    Project Manager: Rendy Stillman
    Art Director: Steve Smith
    Designer: Ian Bowles
    Project Director: Mark Stillman
    Interactive Programmer: Anthony Long
    Web Technologies: Alan Walker
    Writer: Todd Swenson