Company: Visionista, Falls Church, VA
Company Description: Visionista is a woman-owned, full-service boutique agency, specializing in business-to-business marketing. Visionista’s services range from high-end video production, utilizing modern design and motion graphics, to complex and integrated communications campaigns. We are an award winning agency built on proven best practices.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Service Sales

Nomination Title: Corporate Identity - CAPCO Spring 2012 Campaign

The date on which this nominated production was first distributed or otherwise made public:

February 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

Capco, a prominent New York financial firm, approached us with a request to better define their brand as a leader in the financial services industry. We used a specialized approach to highlight the experience, results, and trust that Capco has built up over their years in business. These objectives were met by interviewing key partners of Capco and giving a face to the corporation. We also coupled these interviews with iconic imagery to showcase their mastery of the financial world.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Visionista / Falls Church, VA

Client: Capco

Director of Photography: Rob Lyall

Creative Director: Camilla Sullivan

Production Manager: Julie Neil