Company: Visible Measures, Boston, MA
Entry Submitted By: Davies Murphy Group
Company Description: Visible Measures is the innovation platform for video. Leveraging its patented, proprietary video analytics technology, the company has developed the largest video data footprint in the world. Visible Measures uses this unprecedented video dataset to deliver video ads as content while optimizing engagement and earned viewership for Fortune 500 brands and agencies.
Nomination Category: Video and Film Awards Categories
Nomination Sub Category: Branded Entertainment

Nomination Title: Intel and Toshiba’s Branded Entertainment Series: The Beauty Inside

The date on which this nominated production was first distributed or otherwise made public: July 24, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The Beauty Inside, a six-part weekly entertainment series emerged from the need for Intel and Toshiba to extend their shared brand promise of inspiring creativity among a new generation of film and social media fans. To emphasize the ability for their products to transcend national boundaries, this groundbreaking social film featured a global online cast of “everyday” people who were invited to audition and star alongside Hollywood big shots, Topher Grace and Mary Elizabeth Winstead. With a strong social component, the film gave fans the opportunity to directly interact with the brands via Facebook and YouTube.  The campaign has been a great success, generating more than 54.7 million views and 96,000 likes on Facebook.

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List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City:  Pereira & O’Dell
Client: Intel, Toshiba
Director: Drake Doremus
Video distribution: Visible Measures