Company: Vimeo, New York, NY
Company Description: Vimeo® is the high-quality video platform for creators and their audiences. Vimeo’s mission is to empower and inspire people around the world to create, share and discover videos. Vimeo has over 22M registered members and reaches a global monthly audience of more than 135M. Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Internet/New Media

Nomination Title: Vimeo, New York, NY: Kerry Trainor, CEO

1. Tell the story about what this nominee achieved since January 1 2013 (up to 525 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Kerry Trainor has been the CEO of Vimeo since 2013. In this capacity he is responsible for the strategy, oversight, and development of Vimeo’s business. Kerry Trainor has grown the company and its management team and improved the company’s offerings by entering mobile Video on Demand (VOD) and providing monetization of videos for content creators.

Monetization

• In 2012, Vimeo began monetization efforts with the launch of a Tip Jar feature allowing viewers to voluntarily donate to the content creator.

• In 2013 and 2014, Vimeo launched Vimeo on Demand, with a Paywall option giving content creators complete control over what portion of the film can be seen and how much it costs . Vimeo takes 10% of the revenue, much less than their competitors. Mobile In 2013 and 2014,

• Vimeo Acquires Animated GIF App Echograph As Mobile Video Sharing Space Heats Up

• Vimeo acquired Cameo, a mobile, cloud-based application for shooting, styling, and sharing beautiful short films. “Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen,” said Kerry Trainor, “Cameo… gives even novice video-makers the power to create beautiful, well-crafted videos.”

• In 2013 Vimeo launched its new app for iOS 7. The update to the app was built entirely by the Vimeo staff and follows the relaunch of its website earlier this year to make apps on other distribution platforms more beautiful and easier to use. Digital Distribution and Production Help for Content Creators In 2013,

• Vimeo developed websites in French and German, seeking expansion in Europe.

• Vimeo Added “Looks” To Its Enhancer Toolbox providing more than 500 different filters its creators can use to enhance their videos.

• Vimeo upgraded to its professional-grade service, Vimeo PRO: o Said, Kerry Trainor. “The new PRO upgrades offer members our highest class of service yet — enabling them to showcase, share, and earn revenue from their content in a beautiful environment.”

In 2014, Vimeo Launched:

• The Brand Creative Fund product, a new resource for brands to develop high-quality, “brand-enabled” video content.

• A $500k Program Supporting Crowdfunded Films.

• A $10 Million Investment For Creators Using Vimeo On Demand For Direct Distribution. “.. we are fully committed to empowering creators with a vibrant alternative to the ad-dominated online video ecosystem for monetizing content.”, Kerry Trainor

• A completely rebuilt player using HTML5 , building upon the best HD player in the market.

New Management Team In 2013,

Vimeo Appointed Its first CFO, Mark Pinney. “Mark brings a wealth of video, subscription, and media experience to Vimeo,” said Vimeo CEO Kerry Trainor. In 2014, Sam Toles joined as vice president of content acquisitions and business development. He will be focused on expanding the content offerings and revenue growth for Vimeo On Demand.

Going Forward Under the leadership of Kerry Trainor, Vimeo is well positioned as the video distribution and revenue generating site for video creators, independent films, and brands without the interference of in-streaming advertisements.

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2. Provide a brief (up to 125 words) biography about the nominee:

Kerry Trainor is the Chief Executive Officer of Vimeo. In this capacity he is responsible for the strategy, oversight, and development of Vimeo’s business. Mr. Trainor joins Vimeo from AOL, where he most recently served as SVP and General Manager, Entertainment for the Huffington Post Media Group. In this position he oversaw AOL's portfolio of entertainment properties including AOL Music, AOL TV, Moviefone, Huffington Post Entertainment, Huffington Post Celebrity and Huffington Post Comedy. Prior to AOL, Mr. Trainor was co-founder and CEO of FlipGloss Media, which was acquired by Forbes Media.. Prior to FlipGloss, Mr. Trainor was Head of Global Media Products for Yahoo! Music. Mr. Trainor began his Internet career at music startup LAUNCH.com which was acquired by Yahoo!