Company: VerticalResponse
Company Description: VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Its mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.
Nomination Category: Video and Film Categories
Nomination Sub Category: P.R.: Other

Nomination Title: VerticalResponse Launches Search for America’s Next Teen Tycoon

The date on which this nominated production was first distributed or otherwise made public:
January 18, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

In January 2012, VerticalResponse kicked off its first Next Teen Tycoon video contest to support business-minded teens and help advance youth entrepreneurship across the U.S. To promote the initiative, we scripted and produced a short stop-motion video that used hand-drawn illustrations (in the style of whiteboard animation) to tell the story of two enterprising teens bringing their ideas to life. The video also featured original music created specifically for this project. The video was posted on our Next Teen Tycoon microsite as well as YouTube, where it was shared and viewed nearly 1,100 times. The contest attracted nearly 40 entries from around the country over a three-week period.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: VerticalResponse

Janine Popick, CEO/Founder
Connie Sung Moyle, Public Relations Manager

Production Firm: Superfreako Productions
Chad Kukahiko, Creative Director
Denton Kukahiko, Technical Director
Kendall Kanoa Hawley, Director of Operations
John Sandel, Illustrator