Company: Verne Global, Falls Church, VA
Entry Submitted By: Connect2 Communications
Company Description: Verne Global is an innovative developer of energy efficient data center campuses, including the industry’s first 100% dual sourced, renewably powered data center in Keflavik, Iceland.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Technology

Nomination Title: It’s Not Easy Bein’ Green

The date on which this nominated production was first distributed or otherwise made public: September 2013

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The rising and unpredictability of power in data centers and concerns of carbon emissions, led Verne Global to build an environmentally-friendly, competitively priced, data center campus, harnessing only renewable energy. To promote the concept to a technically conservative industry, Verne recognized the need to bring awareness to the environmental impact data centers have on global climate change.

It’s Not Easy Bein’ Green is a short, animated video that illustrates the startling facts behind global IT energy usage, its impact on the environment, and how companies can avoid being the problem through innovative, clean energy solutions.

Since its launch the video has been viewed more than 7,000 times and syndicated by Climate Action, a partner of the United Nations Environment Programme.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Lisa Rhodes, Verne Global
Ken Chow, Growth Curve Marketing
Asher Warren, 15Four, Inc.