Company: Vend, San Francisco, CA
Company Description: Vend is a global cloud-based retail platform. Established in 2010 by startup veteran and Vend CEO Vaughan Rowsell. Vend is disrupting markets on a global scale with affordable point-of-sale, inventory management and customer loyalty software. Vend has won several Hi-Tech awards and is often noted for it's excellence in marketing.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Technology

Nomination Title: Vend. Point-of-sale retailers love.

The date on which this nominated production was first distributed or otherwise made public: January 22, 14

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Vend are a point-of-sale software company operating in a market crowded with video product tours that often feature happy hipsters, clean animation and smug technologists. Vend’s video stands out by telling a complex product story with a handmade feel.

The video showcases the company headquarters, people and spirit, using a one-shot style. It introduces what a point-of-sale does, the benefits of the cloud, Vend’s global focus and what stores should use it. Finally viewers are given a great big button to push. All done with a surprising light touch.

Since the January launch it’s been watched more than 115,000 times. People who view the video on the homepage are twice as likely to start a trial.

A great result, driving smiles and trials worldwide.

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List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Concept: Simon Pound
Director: Sally Tran
Cinematographer: Todd Bilton
Art Directors: Sally Tran and Haley Williams
Music: James Dansey
Sound Design: Amy Barber
Art Assists: Chris Hutchinson, Tema Pua, Laura Jer, Eva Corlett, Paul Lafaele, Timothy Halbert