U.S. Postal Service

Company: U.S. Postal Service
Company Description: The U.S. Postal Service provides a variety of classes of mail service to the public. We have a legal mandate to offer a "fundamental service" to the American people on a "fair and equitable basis." Everyday we deliver more than 650 million pieces of mail to more than 141 million American families and business. We are the heart of a $900 billion industry that employs 9 million people.
Nomination Category: Corporate Literature & Investor Relations
Nomination Sub Category: Best Annual Report

Nomination Title: U.S. Postal Service 2003 Annual Report

The date in 2003 on which this nominated annual report was first distributed or otherwise made public:

December 29, 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The primary communication goal of the 2003 Annual Report of the U.S. Postal
Service was to enhance the transparency of the reporting of Postal Service
financial information.  This is particularly important as Congress and the
Administration pursue reform of the 34-year-old statute that created the Postal
Service.  A clear understanding of the short- and long-term financial situation of the
nation's postal system is an important part of this conversation.  The secondary
communication goal was to illustrate, through the photo vignettes, the convenience
the Postal Service offers its customers, through both traditional and non-traditional
access channels.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Art Director: Thad Dilley
Creative Director: Frank Papandrea
Designer: Yana Fleming
Director: Jon Leonard
Photographer/City: Jerry Merna
Printer/City: S&S Graphics, Inc, Laurel, MD
Writer: Jon Leonard/Kelly Chilvers