Company: UNIFIED, New York, NY
Company Description: UNIFIED is the enterprise marketing technology company for top global brands and agencies that need to activate social audiences and impact consumer actions. UNIFIED’s Social Operating Platform allows brands to simply and effectively execute sophisticated paid, earned and owned media campaigns across multiple social ecosystems.
Nomination Category: Video and Film Categories
Nomination Sub Category: P.R.: Technology

Nomination Title: UNIFIED - A Brief History of Advertising (Social Operating Platform)

The date on which this nominated production was first distributed or otherwise made public:

January 18, 2012

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

Establish advertising's evolution using a theme (Mad Men) recognizable to the modern viewer. By contrasting the transition from print to radio to television, followed by the transition from Internet display advertising to advertising on social networks such as Facebook and Twitter over just a few years, the video set up the need for UNIFIED's technology.

The secondary objective was to make it appealing enough for bloggers/media to embed in posts about UNIFIED's launch.

It was viewed tens of thousands of times on UNIFIED's website and embedded in news stories from Forbes, AdWeek and others that garnered thousands more views.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Executive Producers: Dave Donohue and Tyler Willis (both of UNIFIED)

Producer: Joe Lazar

Director: Joe Lazar

Animation: Idle Hands Studios